The latest branding and marketing news, campaigns and other happenings:
adidas begins marathon turnaround in North America.
Amazon partners with JetBlue to bring Prime Video to the skies.
Bonnaroo lands GNC as a sponsor.
Chipotle deemed “an ATM” as Wall Street bumps up Shake Shack and other fast casual brands.
Comcast commits to turning around its brand image with $300M investment in customer service.
Facebook accused of “economic racism” with Internet.org support.
Microsoft‘s rumored interest in Salesforce finds favor with investors.
MLB taps Esurance as a corporate sponsor.
NatureBox direct-to-consumer snack company raises $30M in funding.
P&G expands Dreft brand into family of baby products with Kelly Rowland’s help.
Peppa Pig brand looks to charm US kids with live theatrical tour.
PureWow native advertising play closes funding round led by Bob Pittman.
Samsung hints that Avengers fans may get an Iron Man Galaxy S6 phone.
T-Mobile targets Verizon subscribers with “Never Settle” campaign.
Tempur-Pedic launches Mother’s Day campaign.
Tommy Bahama partners with Chicago parks.
Twitter hands marketing responsibility to CFO Anthony Noto.
Vodafone pushes own brand 4G phone and tablet.
Volkswagen‘s embattled CEO vows cost efficiencies and turnaround.
—Send your brand news and tips to email@example.com.