Brand News: Chanel, Comcast, Oculus Rift and More


Chanel cruise collection May 2015

The latest branding and marketing news, campaigns and other happenings:

Amazon and Google see US regulatory shift on drones.

Apple SVP Angela Ahrendts named highest-paid female tech exec as former retail chief Ron Johnson takes on Amazon with Enjoy personalized gadget delivery service.

Chanel is the hottest luxury brand in China.

Comcast will pay $20 for late technicians as part of $300 million customer service revamp.

Facebook‘s Oculus Rift will launch next year.

Google is spending $150 million to diversify its workforce.

IBM and Facebook form data-driven partnership as IBM expands Watson partnerships.

Fisher-Price invites Facebook fans to give a mom a ‘mommy’ award this Mother’s Day.

McDonald’s updates the Hamburglar.

Microsoft flips the bird with middle finger emoji.

MillerCoors former marketing exec indicted for embezzling millions on fake promotions.

NBCU ad sales head Linda Yaccarino promotes VT (video technology) in upfront ad sales pitch.

Net-a-Porter launches social app for luxury shopping.

Nissan revives #RedThumb anti-texting-and-driving campaign for Mother’s Day.

Pizza Hut tests Uber-like delivery service as customer order saves hostage situation.

Reddit launches video content unit around popular AMA Ask Me Anything franchise.

Reese Witherspoon launches Draper James fashion and home collection and lifestyle site.

Rihanna‘s Met Gala gown is ripe for parody.

Skype‘s name ruled too similar to Sky‘s in the UK.

Sweden‘s Coop recruits family for organic food experiment.

Taco Bell names first chief brand engagement officer.

Uber looks for editorial director for new branded content push.

US considers tax breaks for corporate innovation.

& At least one brand can’t resist Cinco de Mayo groaner.

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