Nike has been working to boost its revenue by going after the women’s athletic wear market. Part of its plan goes into effect as its first Nike Women store just opened in London, the company’s first such foray in Europe.
This is the brand’s third women’s store globally, with two others opening last year in Shanghai, China, and Newport Beach, California.
Along with the gear and garments, the store offers “pant hemming, gait analysis and bra fitting” as well as “advice on the best products for individual running techniques and training programs,” according to a press release.
Nike aims to create a fitness community that meets at the store for fitness classes and a running club. Visitors can also sign up in the store or online for Nike-sponsored running and fitness activities across London.
“Our new King’s Road store is yet another example of our commitment to women to bring them the very best of Nike,” stated Heidi O’Neill, VP & GM Nike Stores. “Our women’s business has never been stronger and our deep connections with women at retail are helping fuel this growth.”
Nike made a different kind of splash in London back in April at the Nike Innovation Summit when it showed off its Force of Nature interactive exhibit. In it, runners took to a treadmill while an interactive environment, using Microsoft’s Kinect and created by London’s field studio, responded to the runner’s speed, tempo and movement to help boost the athlete’s performance.