The latest branding and marketing news and other happenings:
Google rebuffs European Union on antitrust charges.
McDonald’s franchisees now in crosshairs after NLRB ruling on “joint employer” in Browning-Ferris case.
Sprint tries to keep customer allegiances divided with offer to DirecTV subscribers.
IN OTHER NEWS:
Dell champions “global-friendly” ethos.
Pernod Ricard writes down value of struggling Absolute brand.
Skechers becomes title sponsor of LA Marathon.
Smucker sales surge on pet food and coffee.
Brookside uses TV to highlight brand’s social buzz.
eBay teams with de-cluttering guru.
Stuart Weitzman gets Gisele Bundchen to boogie for booties.
Xerox seeks to redefine itself with B2B customers.