Brand News: Apple Watch, Google, McDonald’s and More

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Apple Watches

The latest branding and marketing news and other happenings:

Apple Watch sales may be more robust than thought as the company loses key streaming music executive.

Google rebuffs European Union on antitrust charges.

McDonald’s franchisees now in crosshairs after NLRB ruling on “joint employer” in Browning-Ferris case.

Sprint tries to keep customer allegiances divided with offer to DirecTV subscribers.

Sprint

IN OTHER NEWS:

Daimler

Daimler may see stake taken by China’s BAIC as its Smart ForTwo model takes on American dimensions.

Dell champions “global-friendly” ethos.

Pernod Ricard writes down value of struggling Absolute brand.

Skechers becomes title sponsor of LA Marathon.

Skechers

Smucker sales surge on pet food and coffee.

CAMPAIGNS:

Brookside uses TV to highlight brand’s social buzz.

Brookside

eBay teams with de-cluttering guru.

eBay

Stuart Weitzman gets Gisele Bundchen to boogie for booties.

Stuart Weitzman

Xerox seeks to redefine itself with B2B customers.

Xerox

Click here for our previous headline roundups … sign up for our free daily newsletter … and send brand news and tips to editor@brandchannel.com.

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