Pay Your Selfie: Sponsored Selfies as the Next Ad Frontier

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Pay Your Selfie

Pay Your Selfie is the first app that pays cash for selfies by connecting brands with consumers using selfies as the medium.

Users download the free app iOS or Android app and begin “selfie tasks” like sipping a favorite soda, dancing, showing a tattoo—then tap the red pig logo and get cash in return. New tasks are available weekly—valued up to $1.00—and #SelfieSaturday presents a bonus task with a 24-hour time clock. When a user’s piggy bank reaches $20, they can cash out and receive a check by mail or donate their selfie cash to a charity.

Pay Your Selfie

Pay Your Selfie offers sponsored selfie opportunities to advertisers for brand engagement and consumer insights. “We connect brands with consumers in a unique and engaging way,” said Smyth. “People who use our app say it’s a fun and easy way to earn a buck. For brands, we deliver a direct way to reach active and social consumers who like to express their lifestyles through selfies.”

With more than 100 million selfies taken daily, it was just a matter of time before someone turned that abundance into social commerce gold. “We make the common selfie pay off for everyone,” said Michelle Smyth, CEO of Pay Your Selfie, in a press release. “Selfies capture special moments—people you care about, joyful places, things that make life easier and better. We think it’s time everyone earns money doing what they already love to do.”

There are also “Selfless Selfie” campaigns for partner charities and nonprofit causes where proceeds go directly to an organization.

In a culture obsessed with self, this inevitable new category has emerged: selfie as social currency.

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