Brand News: AB InBev Floods the Super Bowl, GE Sells Appliance Unit and More

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AB InBev Budweiser NFL Super Bowl 50

AB InBev expands Super Bowl 50 ad buy to include Budweiser, Bud Light, Mich Ultra and Shock Top brands as SABMiller‘s Peroni and Grolsch brands spark bidding war.

GE sells appliance business to China’s Haier for $5.4 billion.

Southern Comfort sold to Sazerac so Brown-Forman can focus on Jack Daniel’s.

Apple may be on the hook for more than $8 billion in European taxes.

Fiat Chrysler Automobiles accused of falsifying sales figures by US dealers.

Chipotle will briefly close stores to address staff on food safety plan.

IN OTHER NEWS:

American Apparel rejects latest Dov Charney-led takeover bid.

Apple offers free iPad art classes in stores around the world.

ESPN launches eSports website for competitive gamers.

Foursquare CEO Dennis Crowley steps down.

Google Cardboard adds audio to DIY VR experience.

Hootsuite CEO releases $25 standing desk.

Microsoft updates Bing logo.

NASA aims to radically redesign how we fly.

Netflix cracks down on proxy and VPN access.

New York Public Library “Remix Residency” opens archives to the public.

Revlon future hangs in the balance as options weighed.

Rupert Murdoch tightens grip on his media empire.

Starbucks will offer free coffee and makeup in UK stores with Benefit Cosmetics.

Subway/WWE Twitter feed mash-up goes viral.

The Guardian eyes future online growth from apps.

The Huffington Post hires a royal guest editor (just for one day):

CAMPAIGNS:

H&R Block launches tax season ads and a “Block Advisors” year-round small biz service.

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