#LuxuryWatch: Everlane, Rolls-Royce, Bulgari, Tesla, Dior, Hadid

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Bulgari

Interbrand Regional Director EMEA/LatAm Rebecca Robins, co-author of Meta-luxury, shares her highlights for the week in luxury:

Is Everlane built to ever-last? Michael Preysman on doing it differently—for the long-term. Another superb read courtesy of Business of Fashion in conversation with brand visionaries. Authenticity, relevance and focus shine through as key success factors as Preysman advocates their commitment to “transparency pricing” and the imperative “…re-engage the customer all the time.”

Everlane

The week in fast cars:

Maserati tells a tale of the value of effective . A pedal to the metal defect slows the acceleration of the brand in 

Maserati China

A new Dawn for Rolls-Royce as the first reviews are revealed.

Rolls-Royce Dawn

And intrigued by the world’s first supercar made from titanium. 10,000 hours of craftsmanship, 0-60 in 2.8 seconds.

Icona Vulcano Supercar

Up close and personal with Bulgari watch manufacturing. Precision poetry in motion of hand craftsmanship and tech innovation

Bulgari

Pierre Cardin

A stretch too far? Luxury brands tread a fine line staying true to their DNA while evolving to remain relevant. Caveat the licensing legacy of Pierre Cardin and cautionary tale in the impact long-term brand value. Authenticity and focus prove key as luxury brands evolve as experiences.

Acquisitions news sees Whistles acquired by South African Foschini.

Whistles

A rose… not by any other name Dior. Following the recent announcement of the Diorever bag, the luxury house announces Dior Prestige, Le Nectar, born from the wild roses on the cliffs of Granville, near Dior’s childhood home.

Dior Prestige

Hot property. The ecosystem of brands and destinations examined by Business of Fashion.

On my bookshelf wish list…

Two stunning tomes from two of the most revered publishing houses: Assouline and Rizzoli. La Collection Privé Christian Dior and Volez, Voguez, Voyagez

Dior Volex Books

Words of the week…

Go to Tesla with its acronym acrobatics aka trademark triangulations over the naming of its models.

Tesla Model 3 logo trademark

Tribute…

In tribute to Zaha Hadid and to the rare visionaries in this world who both represent and create unique achievement.


Rebecca Robins is Regional Director, EMEA LatAm at Interbrand and co-author of the book Meta-luxury. Beats and tweets: @robins_rebecca

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