#LuxuryWatch: Met Gala, Fashion Tech, Apple, Mulberry and More

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Marchesa x IBM Watson Met Gala 2016 #MetGala

The week’s news and views on luxury from Rebecca Robins, Director EMEA LatAm and co-author Meta-luxury. @robins_rebecca 

This week we look at Bentley, trademark trouble for Apple, what Johnny Coca is doing with the Bayswater, the Met Gala, London Craft Week and the world’s oldest diamond company, Brooklyn’s best-kept tech secret, Conde Nast, Warby Parker and the Farfetch unicorn rising. And, as ever, words of the week:

A few bites taken out of Apple this week, as the brand begins to lose its lustre in China. And surprising trademark trouble as the brand learns that it no longer has exclusive rights to the “iPhone” name in China.

Xintong Tiandi IPHONE

Redefining luxury, Bentley‘s Bentayga has partnered with Apple Watch while the model is named by The Robb Report as an exemplar of ‘ultra-luxury’ — or rather, ‘meta-luxury‘ as we look at those brands that represent a culture of excellence.

Overhyped, underwhelmed? The Met Gala stole Monday’s headlines, although seemed to be missing a more compelling narrative on the fusion of fashion and technology, given the partnership with Apple and its celebration of the exhibition Manus x Machina: Fashion in an Age of Technology. Brand tangos featured Apple and Vogue, IBM Watson and Marchesa.

Brooklyn’s best-kept secret: Wearable tech and the silent technology of scions and rocket scientists that’s rippling through fashion.

The fusion of fashion and tech played out across the Atlantic with news of ASOS and Wayra launching a fashion tech accelerator.

Amidst the turbulent landscape of venture capital, a bright spot in one unicorn rising as Farfetch closed $110 million in backing from Temasek, IDG, Eurazeo.

A window into the new world order at Condé Nast, reorganising its publications around its most valuable brands.

Conde Nast

Brands and the new age of value as Furla edges closer to IPO.

There’s no doubt that we are all enchanted by the reawakened sleeping beauty of Moynat, but did you know that the brand we love today was inspired by a remarkable woman founder?

Moynat

Johnny Coca rocks in a new era at Mulberry, with a compelling combination of craftsmanship and culture.

How do you hit the sweet spot of sustainable growth? Spotlight on Warby Parker’s next move.

Warby Parker

As part of London Craft Week , I was invited in to the world’s oldest diamond company . A very special thank you to the entire team at Backes & Strauss for a warm welcome and a fascinating insight into the hallowed world of diamond-cutting.

Words of the week: 

…When morning light
Would open like the grain of light being split,
Day in, day out, I’d come alive again 

Seamus Heaney


Rebecca Robins is Regional Director, EMEA LatAm at Interbrand and co-author of the book Meta-luxury. Beats and tweets: @robins_rebecca

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