Brand News: Bayer/Monsanto, Budweiser/Lyft and More

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Bayer and Monsanto merger 14 September 2016

Bayer reaches an agreement valued at more than $66 billion to acquire Monsanto after sweetening offer. The deal is among the largest German corporate takeovers of an American company, and would make Bayer the world’s largest supplier of seeds and farm chemicals.

Budweiser works with Lyft to combat drunk driving with #GiveADamn campaign.

Chevrolet partners with IBM Watson for Global Day of Positive Thinking campaign.

Apple releases intense black-and-white iPhone 7 ad:

CVS gets a vist from Michelle Obama and Ellen DeGeneres:

Energizer Bunny, slimmer and rejuvenated, makes a comeback at New York Fashion Week.

Etsy releases first global campaign with #DifferenceMakesUs:

Gannett invests in Digg.

H&M teams with Bloglovin‘ to celebrate fashion bloggers at New York Fashion Week.

Hyundai signs on as sponsor of the Los Angeles Rams and touts football in new campaign.

IKEA tackles tough subject of divorce.

Kodak looks to expand brand globally through licensing and partnerships.

Loblaw chairman Galen Weston steps down as chairman to pass torch to son.

Mattel introduces tablets by Barbie, Hot Wheels and American Girl powered by nabi.

Nissan shares insights into success of College Diehard Fan app.

Salesforce creates chief equality officer position.

Santander enlists drones for “Fresh Perspective” brand campaign.

U by Kotex launches “It’s Not My Period” campaign in Canada.

Viacom, Mattel, Hasbro and Jumpstart sanctioned in US for enabling e-tracking of kids.

Wells Fargo scandals costs Warren Buffett’s Berkshire Hathaway $1.4 billion.


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