Brand News: ESPN, Fox, Snapchat, Volkswagen and More

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ESPN This Is SportsCenter

Disney argues with the Nielsen over ESPN‘s audience figures plummet.

Facebook will begin delivering video ads on set-top box devices such as Apple TV and Roku.

Fox News spends $30M on election night studio as US cable networks brace for post-election slump.

Gawker‘s demise has been chronicled by Vanity Fair.

GE, Intercontinental Hotels and Avion make “hefty investments” in brand podcasting.

Google tests mobile-first search results.

Huawei sets sights on Apple with AI-enabled smartphone.

Kohler sees Saturday Night Live create Apple 1984-like “Koohl” toilet ad with Benedict Cumberbatch:

Nike-loving Chinese pro basketballer suspended for taking off his Li-Ning shoes mid-game.

PetSmart relaunches website to highlight user experience, commerce and content.

Restoration Hardware expands with design studio.

Snapchat, flush with new funding by Google, aims to woo app-install ads from Facebook.

Volkswagen emissions crisis continues with Audi investigation in California as VW promotes its Think Blue sustainability platform:

& Cablevision‘s former CEO James Dolan and wife Kristin form Dolan Family Ventures to invest in data and analytics startups.


CAMPAIGNS:

Adobe unveils Project VoCo — an editing platform that’s being called “PhotoShop for Voice-Overs.”

Aldi Christmas campaign dares to veg out:

Coca-Cola uses Queen’s “Under Pressure” for international campaign:

eBay returns to TV with holiday ad campaign.

GE promotes Ecomagination with digital efficiency message:

Hanes launches “End the Smellfie” campaign to promote FreshIQ anti-odor technology.

Lacoste promotes its connected smartwatch:

Lenovo teases the new ThinkPad:

Montblanc celebrates “The Magic of Craft” in animated holiday spot:

Nestle India changes packaging of KitKat, Maggi and NESCAFE to support #EducateTheGirlChild:

Orange reminds that “All You Need is Love” in holiday spot:

U by Kotex launches #itsnotmyperiod campaign in Canada:


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