Brand News: Alibaba’s #Double11, Citi Pay, Facebook and More

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Alibaba #Double11 Singles Day sale

Alibaba passes $15 billion in global Singles Day #Double11 shopping spree with a lift from VR sales, with Apple emerging as the number one US brand for shoppers:

Adobe acquires video ad platform TubeMogul.

CBS lands 60 Minutes interview with Donald Trump on Sunday night.

Citibank introduces Citi Pay and promotes #GiveThem20 challenge for US Veterans Day:

Facebook will limit “ethnic affinity” ads, denies influencing US voter behavior, buys CrowdTangle.

Nasty Gal files for bankruptcy as #GirlBoss founder steps down.

Samsung sweeps CES 2017 innovation awards.

Tencent gives away $220 million worth of shares.

Volkswagen counts on new Golf to bolster brand revival.


CAMPAIGNS:

Absolut brings back Electrik bottle and partners with Lyft on pro-social holiday campaign.

Airbnb takes a stand on discrimination and builds a cabin in the heart of Paris.

The Ad Council launches #HereForGood campaign to inspire US brands on public service.

Browns rebrands with scratch card contest to promote new identity to London fashionistas.

Febreze unleashes “The 12 Stinks of Christmas” with Doug E. Fresh and Doug the Pug:

IKEA teams up with Uber to celebrate “Friendsgiving” in NYC promotion on Nov. 19.

LinkedIn salutes veterans today with #HonorOurFuture:

And really, Planters?


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