Brand News: Honda AI Car, NFL Players, Tech Vs. Terrorism and More


Honda AI car

Honda plans to bring NeuV AI-powered electric car concept with its “own emotions” to CES.

The NFL Players Association is launching an accelerator (with Intel and Harvard) to trade licensing rights to Tom Brady and other players for equity in startups.

Facebook, Google, Twitter and Microsoft join forces to fight spread of terrorist content.

Amazon introduces Buttoned Down private menswear label to Amazon Prime.

Apple is optimistic about Apple Watch; confirms iPhone 6s battery problem; and releases latest ad —”Romeo and Juliet” — to put iPhone 7 Plus camera in focus (see more new ad campaigns below):

Baked By Melissa adds mini muffins to the menu.

BlackRock hires former BuzzFeed and PepsiCo CMO Frank Cooper.

Blippar enhances augmented reality with facial recognition.

Burberry reportedly turns down takeover offers by Coach.

Coop Italia opens ‘supermarket of the future‘ in Italy.

General Mills CMO Ann Simonds is departing as part of global restructuring.

GoDaddy expands in Europe (and the cloud) with key acquisition.

Google meets its global renewable energy goal.

IBM adds cybersecurity to Watson‘s bailiwick with new offering.

IKEA expands parental leave benefits in the US.

JetBlue integrates Amazon in-flight shopping to loyalty program.

Korea‘s chaebol (leading companies) executives testify in presidential inquiry.

LEGO names its first non-Swede by elevating British COO Bali Padda to CEO.

The Limited is reportedly on the verge of closing its stores as Sears struggles continue.

Magna Global projects downturn in global ad spending.

Microsoft releases a new chatbot, Zo.

The New York Times sees subscriptions soar on Trump coverage.

NHL and Dunkin’ Donuts ink a multi-year sponsorship deal.

Oreo launches personalized holiday gifting website.

Spotify, Audible and Zendesk CMOs share glocalization strategies.

Twitter‘s 10 buzziest global topics of 2016 are led by the Olympics.

Uber buys an artificial intelligence startup and launches Uber AI Labs.

Under Armour‘s MLB deal will add its logo to uniforms starting in 2020.

United eliminates in-cabin free overhead luggage storage.

Walmart tests free grocery pick-up at new convenience store format.

Wayfair introduces augmented reality visualization with new mobile app.

Whole Foods Market releases 2017 food trends.


Allegro, a Polish online marketplace, pulls at heartstrings with this holiday ad:

Foot Locker promotes Kids Foot Locker with Kyrie Irving:

Huawei promotes quick charging and camera quality in holiday campaign:

Macy’s launches The Santa Project to “curtail Internet cynicism” —

Samsung‘s holiday spot (The Netherlands):

UNICEF launches child safety campaign with David Beckham:

The White House launches augmented reality app:

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