The latest branding, marketing and advertising news and views:
Xerox is reviving its iconic 1976 Super Bowl campaign with a follow-up (below) to that spot, “Brother Dominic,” and ringing the New York Stock Exchange opening bell today. The cause for celebration: a new era as an $11 billion global brand — a day after spinning off Xerox Business Services as a new company in Conduent. Read more in our new Q&A with Conduent CMO John Kennedy.
Click here for the latest from CES 2017 in Las Vegas. In other news —
Chloé hires Louis Vuitton’s Natacha Ramsay-Levi as creative director.
Exxon Mobil cuts ties with former CEO Rex Tillerson as he prepares to become US Secretary of State.
Merck acquires BioControl, a leader in food safety testing.
Montreal‘s 375th anniversary celebrated with a series of perfumes.
Walgreens Boots Alliance tests in-store vision clinic concept.
HBO promotes Debbie Reynolds/Carrie Fisher documentary Bright Lights:
Heineken promotes its brewmasters in new ad with Benicio Del Toro:
Southwest Airlines makes a case against point hoarding: