Brand News: Old Spice, Trump vs. Toyota, Tinder Pranks CES and More

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Old Spice - Lean Times 2017 spot

The latest branding, marketing and advertising news (including P&G’s new campaign for Old Spice, below):

Donald Trump continues anti-Mexico manufacturing campaign and rattling automakers by calling out Toyota on Twitter, prompting the Japanese government to defend the company as an important US “corporate citizen.”

Amazon integrates Shopify‘s merchant platform.

Apple docks CEO Tim Cook’s compensation for missing sales goals.

Bentley revealed its most powerful (at 209 mph) car ever, the Continental Supersports.

Faraday Future signs up 64,000+ reservations following CES reveal.

Jamie Oliver closes six UK restaurants, citing Brexit impact.

Samsung‘s Q4 and earnings outlook shows mobile giant weathering the Galaxy Note 7 firestorm.

Volkswagen former exec jailed in first prison sentence tied to Dieselgate.

WhatsApp handled 14 billion New Year’s Eve messages from India alone.


CAMPAIGNS:

adidas inspires German film student to produce inspirational spec ad in “Break Free” —

Chevrolet promotes its award-winning streak ahead of the NAIAS Detroit Auto Show:

IndyCar‘s new campaign focuses on what’s next —

Land Rover makes the case against winter hibernation with #Hibernot campaign:

Maybelline follows CoverGirl by naming first male ambassador in YouTuber Manny Gutierrez.

Old Spice releases first ads in three months from Wieden + Kennedy, whose execs are at CES:

Panera Bread CEO Ron Shaich explainsclean food” goals and achievement in new spot:

Pepsi features the New England Patriots’ Stephen Gostkowski in #BreakOutThePepsi spot:

Specsavers (UK) ad evokes classic French cinema:

Tinder pranks CES with shared VR experience stunt:


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