Veuve Clicquot Champagne Adds Fizz to Innovative Packaging


Veuve Clicquot

Over the years, Veuve Clicquot has produced some of the finest Champagne in the world—as well as some of the most innovative packaging. Along the way, it has won some prestigious packaging awards—and it looks like the LVMH brand may be on track to win even more awards this year.

In 2012, Veuve Clicquot earned a place in the Pentaward Hall of Fame, which recognizes excellence in creative packaging worldwide. That same year, it received a special award as “an outstanding brand.”

Since then, Veuve Clicquot has earned more Pentawards for creative packaging, including 2014 Silver Award for Mailbox Design2015 Bronze Award for Megaphone Design and 2016 Gold Award for Destination Signs.

Veuve Clicquot Pentawards

This year, Veuve Clicquot is working with DS Smith packaging company and paper-maker Favini, developing a 100% biodegradable and recyclable carton design using paper from a blend of grape residue and natural fibers. The process saves 5.2 tons of virgin fiber per batch.

Veuve Clicquot Sustainable Packaging DS Smith

“It was an honour to work with a brand that is not only globally recognised but also really innovative and environmentally conscious,” said Jean-Charles Moras, of DS Smith Consumer Packaging. “Veuve Clicquot had clear ideas of what they wanted to achieve from this collaboration and we welcomed the opportunity to spend time researching and developing this unique design for them.”

And just in time for Valentine’s Day and Mother’s Day, the brand is bringing back Clicq’call—a punning (and talking) limited-edition gift box featuring its rosé Champagne. Lovebirds can record a personal message that will be played once the recipient opens the pink fizz box, which by far beats those talking greeting cards.

The Clicq’call gift box will be available from select department stores and e-tailers, including Selfridges, for around $59.

Veuve Clicquot Clicq’call

Veuve Clicquot Ponsardin is embedded in pop culture from gracing scenes in Casablanca and Babette’s Feast to Downton Abbey and was the champagne of choice for James Bond. It has been served at some of the finest receptions for 250 years, perfecting the “art de vivre” in the House DNA.

Madame Clicquot was the first Champagne producer to break away from tradition, adding an elderberry-based preparation to create blended Rosé Champagne in 1818. The 1811 comet vintage of Veuve Clicquot is arguably the first truly “modern” Champagne due to advancements in the méthode champenoise.