10 brand moments making news from Super Bowl 51 —
Under Armour released a tribute to Tom Brady following the New England Patriots’ historic comeback to win Super Bowl LI:
— Under Armour (@UnderArmour) February 6, 2017
…while Shields Healthcare quickly released a pre-taped local ad: a five-ring version of its ad with Brady that added a sly reference to NFL commissioner Roger Goodell with “Roger that” zinger.
Airbnb made a big statement about inclusion and diversity with #WeAccept Super Bowl campaign:
— Airbnb (@Airbnb) February 6, 2017
Alfa Romeo received some major on-air love from Fiat Chrysler during Super Bowl push.
— Alfa Romeo USA (@AlfaRomeoUSA) February 6, 2017
Amazon promoted its Alexa voice-activated personal assistant with “moments” that ran between other ads:
…as Google Home Super Bowl spot set off its devices within earshot of the TV.
— Tricia Milford (@tmilfordhoyt) February 5, 2017
Eggo celebrated Netflix‘s Stranger Things 2 commercial:
— Eggo® (@eggo) February 6, 2017
Gatorade made its post-win traditional dunk digital:
— Gatorade (@Gatorade) February 6, 2017
Hyundai pulled off ambitious real-time spot featuring overseas US military men and women:
— Intel (@intel) February 6, 2017
… as Gaga pulled off an acrobatic and high-flying half-time show…
Tide debuts longform commercial with Terry Bradshaw and Jeffrey Tambor:
& 84 Lumber dropped references to the Mexican wall with this recut ad that ran:
Our complete Super Bowl story. See a mother & daughter’s symbolic journey toward becoming legal American citizens. https://t.co/AiI3MLrVd5
— 84 Lumber Company (@84LumberNews) February 6, 2017