Brand News: 10 Branding Highlights From Super Bowl 51


NFL Super Bowl 51 Tom Brady New England Patriots win 2017

10 brand moments making news from Super Bowl 51 —

Under Armour released a tribute to Tom Brady following the New England Patriots’ historic comeback to win Super Bowl LI:

…while Shields Healthcare quickly released a pre-taped local ad: a five-ring version of its ad with Brady that added a sly reference to NFL commissioner Roger Goodell with “Roger that” zinger.

Airbnb made a big statement about inclusion and diversity with #WeAccept Super Bowl campaign:

Alfa Romeo received some major on-air love from Fiat Chrysler during Super Bowl push.

Amazon promoted its Alexa voice-activated personal assistant with “moments” that ran between other ads:

…as Google Home Super Bowl spot set off its devices within earshot of the TV.

Eggo celebrated Netflix‘s Stranger Things 2 commercial:

Gatorade made its post-win traditional dunk digital:

Hyundai pulled off ambitious real-time spot featuring overseas US military men and women:

Intel powered the drone light show that led into Lady Gaga’s Pepsisponsored halftime show (including Pepsi’s logo):

… as Gaga pulled off an acrobatic and high-flying half-time show

Lady Gaga Super Bowl 51

… on a day that Tiffany CEO stepped down amid disappointing results and its own Super Bowl ad with the New York-born singer.

Tide debuts longform commercial with Terry Bradshaw and Jeffrey Tambor:

& 84 Lumber dropped references to the Mexican wall with this recut ad that ran:

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