Brand News: 10 Branding Highlights From Super Bowl 51

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NFL Super Bowl 51 Tom Brady New England Patriots win 2017

10 brand moments making news from Super Bowl 51 —


Under Armour released a tribute to Tom Brady following the New England Patriots’ historic comeback to win Super Bowl LI:

…while Shields Healthcare quickly released a pre-taped local ad: a five-ring version of its ad with Brady that added a sly reference to NFL commissioner Roger Goodell with “Roger that” zinger.


Airbnb made a big statement about inclusion and diversity with #WeAccept Super Bowl campaign:


Alfa Romeo received some major on-air love from Fiat Chrysler during Super Bowl push.


Amazon promoted its Alexa voice-activated personal assistant with “moments” that ran between other ads:

…as Google Home Super Bowl spot set off its devices within earshot of the TV.


Eggo celebrated Netflix‘s Stranger Things 2 commercial:


Gatorade made its post-win traditional dunk digital:


Hyundai pulled off ambitious real-time spot featuring overseas US military men and women:


Intel powered the drone light show that led into Lady Gaga’s Pepsisponsored halftime show (including Pepsi’s logo):

… as Gaga pulled off an acrobatic and high-flying half-time show

Lady Gaga Super Bowl 51

… on a day that Tiffany CEO stepped down amid disappointing results and its own Super Bowl ad with the New York-born singer.


Tide debuts longform commercial with Terry Bradshaw and Jeffrey Tambor:


& 84 Lumber dropped references to the Mexican wall with this recut ad that ran:


Click here for more of our Super Bowl coverage.

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