Brand News: 10 Things You Need to Know for Friday, February 17


Kraft Heinz

The latest branding, marketing and advertising news and views:

Unilever rejects Kraft Heinz merger proposal. Unilever shares jumped, giving it a market capitalization of more than $135 billion.

Ralph Lauren names its first CMO in Vice Media’s Jonathan Bottomley as Tom Mendenhall joins from Tom Ford to become Brand President, Men’s Polo, Purple Label and Double RL.

Facebook CEO Mark Zuckerberg vows to make building a global community and fostering harmony Facebook’s brand purpose.

Toyota, GM and Lyft seek US federal regulations for self-driving cars.

Google parent Alphabet scales back ambitious Project Loon balloon-delivered Internet service.

MillerCoors plans to relaunch Zima in the US, last available in 2008.

Kodak will co-brand tablets with Archos in licensing deal.

Soundtrack Your Brand raises $22 million in funding and ditches Spotify backing as it seeks to expand globally.

Google‘s Creative Lab built an AI that will play piano duets with you.

Clorox explains why it turned to Kickstarter to fund a beef jerky using its Soy Vay teriyaki sauce.

Click here for previous headline roundups … sign up for our free daily newsletter … and send brand news and tips to or ping us on Twitter, Facebook or LinkedIn.