For International Women’s Day 2017, Lenovo is collaborating with comedian Amy Poehler’s Smart Girls on a three-part video series highlighting women in technology in support of Lenovo Game State, a free online destination for kids ages 13 and up.
The website teaches kids coding through games and the more they play and learn, the more chances they have to win Lenovo products and a $2,500 scholarship to a coding school or camp.
Tapping into the STEAM (Science/Technology/Engineering/Arts/Mathematics) and “Maker” movements, LenovoGameState.com combines the entertainment of traditional computer games with the educational benefits of real code development, providing an even playing field for girls and boys to learn to code at their own pace.
“We build our technology to empower young people to become not just content consumers, but content creators,” said Ajit Sivadasan, Lenovo Vice President/General Manager Global eCommerce. “Lenovo is committed to the STEAM movement in the US and is taking steps through programs like this to ensure we are invested in helping our young people be motivated and inspired to look into STEAM-related fields.”
The first video premiered on Smart Girls’ Facebook, Instagram, Twitter and YouTube channels and tells the story of Betty Holberton, one of the first computer programmers for the U.S. during World War II.
A second video, which highlights neuroscientist Dr. Sheila Nirenberg, Cornell University and her breakthrough work creating sight through neural coding, will debut on March 10. A third video, debuting later this month, will take viewers inside a mentoring session between a game designer and teen girls.
Meredith Walker, Co-Founder and Executive Director of Smart Girls, producers of the three-part video series said, “Coding gives you the power to create just about anything – from games and computers to rockets and robots – and our goal in producing this video series was to inspire through the stories of trailblazers in the field.”
Of historical note, International Women’s Day was originally called International Working Women’s Day and the first celebration was a Socialist political event in 1909 in New York City in remembrance of the 1908 strike of the International Ladies Garment Worker’s Union. 108 years later, the focus has once again returned to women and work—and in the case of Lenovo, innovative work that opens new vistas and possibilities for others.