Brand News: 10 Things You Need to Know for Monday, September 11

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Nordstrom Local store opening in Los Angeles

Nordstrom’s new store will be all-services, no items; P&G defends brands against activist investor; and more:

Nordstrom Local concept store (above) opening 10/3 in Los Angeles offers personal stylists, tailoring and other services (plus beer and wine) but no items for purchase.

Amazon expands Transparency brand registry to fight counterfeits—a hot topic at P&G and other brand owners—as Whole Foods Market pricing strategy boosts sales.

Apple iPhone X (revealed Tuesday) sparks speculation and leaks as CEO Tim Cook defends Apple’s pricing.

Bjorn Borg AB announces global expansion plan.

Cosabella uses AI to guide digital marketing.

Costco steps up Kirkland Signature private label.

Google appeals record EU fine.

P&G defends the strength of its brands against proxy fight instigated by activist investor Nelson Peltz.

Popeyes taps brainwaves with Big Box Crave Off challenge.

Tesla opens first Supercharger stations.

Vice and CNET partner on future tech series.


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