Brand News: 10 Things You Need to Know for Tuesday, September 26

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Target minimum wage

Target boosts hourly wages in battle to lure workers; Unilever makes a big bet on demand for Korean beauty brands; thoughts on purpose at Advertising Week and more:


Target raises US minimum wage to $11/hr next month ($15 by 2020) and taps Pinterest for social snap+shop campaign:


Unilever acquires Carver Korea, South Korea’s third-biggest beauty brand, for $2.7 billion:


While purpose was a hot topic during day one of Advertising Week, PepsiCo CEO Indra Nooyi and Aetna CEO Mark Bertolini outlined how millennials are pushing social change at their companies at Time Inc.’s CEO Summit in New York:


Velcro reclaims its brand name in a music video:


Boots launches 1st new brand in 15 years: Your Good Skin.


Honda promotes the Clarity electric sedan:


Amazon Music listeners can now ask Alexa to DJ on-the-go as use cases for Alexa and healthcare explored.


Jaguar Land Rover is looking to buy a luxury brand.


Red Roof launches a new hotel brand, The Red Collection.


SC Johnson expands transparency push to Asia Pacific.


Variety looks at YouTube‘s brand-safe ad-supported original series including Ellen’s Show Me More Show.


Verizon’s Oath vows brand safety & scale in first campaign.

Our story is an easy read. We build brands people love. #BuildYourBrand http://bit.ly/BYBDCin

A post shared by Oath (@oath_brands) on


Vimeo adds streaming with Livestream acquisition.


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