Brand News: 10 Things You Need to Know for Wednesday October 11

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Amazon delivery boxes

Amazon explores new ways to deliver packages to car trunks and even inside the home.


Brighthouse Financial launches post-MetLife ad campaign:


Buffalo Wild Wings goes medieval:


CoverGirl features Katy Perry, Issa Rae and Ayesha Curry in #IAmWhatIMakeup campaign celebrating “authenticity, diversity and expressiveness”:


Crate and Barrel taps Reese Witherspoon for holiday campaign:


Hyundai‘s Shopper Assurance program aims to transform the car-buying experience:


Iceland launches tourism campaign with “The Hardest Karaoke Song in the World”:


McDonald’s US brings back ‘Snaplications’ — Snapchat job applications.

McDonald's Snapchat Snaplication Australia


Porsche launches ‘Passport’ subscription on-demand service:


Sears Canada is closing all stores and laying off all employees.


Shark IONFlex looks to reinvent the vacuum:


Snapchat introduces “context cards” in a boost to businesses and consumers alike.


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