Under Armour has quietly introduced its first subscription service: ArmourBox, which it’s featuring on its homepage.
The idea is simple: fill in a profile, receive a box catered to your measurements and likes with the help of an Under Armour stylist and an AI bot.
UA describes it as follows —
HOW IT WORKS IS SIMPLE.
SIGN UP. GIVE US YOUR GOALS.
BUILT JUST FOR YOU.
Your dedicated Official Outfitter handpicks 4-6 pieces of UA gear that fit your needs, your style, your goals, and sends it right to your doorstep. We’ll send you exactly what you need to hit them.
NO FEES. NO RISK. NO SWEAT.
TRY IT ALL ON—FOR FREE.
Take a week and try it all on. Everything we send you will deliver on the Under Armour standard of performance—and style. Guaranteed. It’s in our DNA.
PAY FOR THE GEAR YOU KEEP. THAT’S IT.
Pay for the gear you want when you checkout. Ship the rest back for free. No additional fees—period.
DELIVERED AS OFTEN AS YOU NEED IT.
Get a new ArmourBox on your doorstep every 30, 60, or 90 days. You tell us how often you need new gear.
THE BEST PART?
20% OFF IF YOU KEEP EVERYTHING.