Brand News: 10 Things You Need to Know for Tuesday, November 7

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adidas personalized shopping app

Adidas skips TV ads to launch a personalized shopping app, as revealed at Salesforce‘s Dreamforce 2017, where Google announced a CRM partnership and will.i.am revealed his voice CRM platform.

Airbnb and ANA All Nippon Airways promote Japanese travel.

Apple awarded $120m in slide-to-unlock battle with Samsung, taking a different kind of swipe in new ad:

The Coca-Cola Company and Intelsat are bringing satellite-enabled Wi-Fi services to remote communities across Africa.

Disney held talks to acquire the assets of 20th Century Fox.

DoubleTree sees payoff of warm cookie campaign.

Facebook tests transferring customer chats to business websites.

Office Depot launches BizBox for small business services.

Tiffany sells a $1,000 tin can among other “Everyday Objects.”

Uber pledges $5m to fight sexual harassment.


CAMPAIGNS:

Amazon UK’s Christmas advert:

Google promotes the Pixel 2 phone:

HP aims to reinvent gifting:

M&S holiday ad features Paddington Bear:

Saks Fifth Avenue will stream 11/20 unveiling of holiday windows celebrating 80th anniversary of Disney‘s “Snow White and the Seven Dwarfs” in partnership with Mastercard.

Sony promotes PlayStation VR and release of The Elder Scrolls V: Skyrim VR in latest installment in “Greatness Awaits” campaign:

Xbox One X launched Monday night in New York, promoted by partners including the latest Gaten Matarazzo (Stranger Things’ Dustin) spot for Verizon Fios:

USPS saves Christmas for one kid and his bear:


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