‘Make It Personal’: 5 Questions With Author Seth Godin

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Seth Godin

Best-selling author, entrepreneur and marketing guru Seth Godin speaks with brandchannel editor Shirley Brady about what brands need to do to stay relevant, authentic and innovative at the Brandemonium 2017 conference in Cincinnati. For a start, he comments, “We are wasting this (digital) revolution” on cat videos and BuzzFeed listicles. One way to engage customers in ideas, big and small, is to humanize digital marketing and “make it personal.” Find out more in their conversation below.

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