Yankee Candle Wins Raves for Soho Pop-Up

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Yankee Candle CandlePowerNYC

There’s nothing like a candle to bring the joys of the holiday season or even an average day to light. That’s why Yankee Candle has opened CandlePower, its first experiential pop-up shop, in New York—inspired by the power of scent and the power of the holidays.

Typical work day… I’m always tryna bring him down #werk #candlepowernyc

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The 5,340 square foot store features ten immersive exhibits highlighting scent, sight, sound and touch—with photo opps and fun moments like a sideways room—located at 503 Broadway in Soho in downtown New York City, through January 3rd.

When you and your best friend get your faces printed on candles #candlepowernyc

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“Scent has the power to take you places, whether it’s a special aroma of home, the scent of the mountains from a hiking trip, or the fragrance of the beach. Our consumers know our candles provide those finishing touches and strengthen those special feelings. CandlePower celebrates the power of scented candles to transform spaces and transport our consumers. We’ve taken some of the scents our shoppers love the most like Balsam & Cedar and built a way for them to experience it in an entirely new light,” stated Hope Margala, CEO of Home Fragrance, Newell Brands.

We rise, We bloom

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CandlePower NYC features WoodWick and Chesapeake Bay Candles, a multidimensional wonderland of flowers exuding signature fragrance Sun Drenched Apricot Rose, a coastal getaway with scents of sun and sand, and a personalization lab for shoppers to customize their own Yankee Candle by selecting a candle style, fragrance and personal photo for the label.

Walking in a wooden wonderland ❄️ #candlepowernyc

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The Scent Test Bar lets shoppers discover a fragrance based on personality type while the Museum Store features a wall of more than 100 iconic candles from the three brands, along with a gifting station to wrap and ship gifts.

The CandlePower pop-up, Yankee Candle, WoodWick and Chesapeake Bay Candles are offering four limited-edition New York City themed fragrances available at the CandlePower or online.

City Lights:  Filled with the shadows and light that make New York special — a sophisticated mix of black sesame, patchouli and balsam.

WoodWick: The Soho candle is infused with black amber with rustic notes of tobacco, musk and mandarin.

Chesapeake Bay Candles: Fall in Central Park’s notes of eucalyptus, conifer and oak moss infuse the autumn landscape with a refreshing aroma, while earthy woods and spicy cardamom bring depth and power to the fragrance.

New York City at Dawn: Flowing with notes of plum nectar, cassis and rose petals that complement the deep shades of pink and purple. A “floriental” base of pink peppercorn, mahogany and amber is rounded by a sophisticated red wine accord.

The Yankee Candle Company has over a 40-year history and is a subsidiary of Newell Brands, selling its products through a North American wholesale customer network of approximately 35,000 store locations.

@yankeecandle #candlepowernyc #instagram #experience #scents #candles #popupshop #retail #nyc

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Two customer reviews on Yelp speak for themselves:

“What a fun experience !!!! My friends and I came here before 11:30 and there were no lines at all. Honestly I was shocked that there was an Instagram worthy setup for free without hordes of millennials standing in lines trying to experience it. The staff at the store we’re extremely nice and helpful. At the front they gave free car air fresheners. At each point they would have us smell different candles and explain their product. They would always offer to take a picture and also gave some great ideas for pictures as well since I’m sure they have seen a lot of attempts already.”

“I’m not a candle person but such a brilliant pop up to get people into it. Totally free and worth the visit and a much better photo op than any exhibit, museum, or new food venue. They have people to help you take photos at each station and are 100% SUPPORTIVE. How great is that?! Along the way they explain some of their candles, and they have some pretty cool ones that are a) aesthetically pleasing b) crackles like a campfire. Hopefully they open a store here and incorporate a build your own candle workshop because that would make me happy as can be :).”

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