The latest branding news and views:
Alibaba steps up brand safety and IP protection, and claims that 75% of the world’s leading brands are on its platforms.
Amazon files to trademark AmazonTube in streaming move.
Facebook sued for allegedly enabling discriminatory advertising.
Hermès credits record growth to strategic brand management.
Dunkin’ Donuts goes dark for today’s Winter Solstice.
We’ve got a big surprise for you to kick off the darkest day—solve the riddle below to see what it is, then join in on the live action. #DunkinDarker https://t.co/vw9HTISvef pic.twitter.com/YsBpCBD9ZT
— Dunkin' Donuts (@dunkindarker) December 21, 2017
Marriott trials projected outdoor advertising tech from Echo.
MoonPie broke out as a social media star in 2017.
Ok if you are going to follow this account we have some rules
1️⃣ You will need a visitor sticker please pick one up in the lobby
2️⃣ No hitting not even pretend hitting
3️⃣ Do not get too loud or I will blow the moon whistle
Hit like once you have read all the rules
— MoonPie (@MoonPie) December 19, 2017
Netflix pulls out the stops to market its first big original movie, Will Smith’s Bright, which already has a sequel in the works.
If Bright, Netlix’s upcoming original film release starring Will Smith, is half as good as its trailer, Netflix may be on verge of doing to first run film distribution what it’s already done to TV — irreversibly disrupt the industry. https://t.co/8p1kEzD5Uf
— Jeff Weiner (@jeffweiner) December 20, 2017