Brand News: 10 Things You Need to Know for Thursday, December 21

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Rolling Stone magazine covers

The latest branding news and views:

Rolling Stone sells majority stake to Penske Media, which also owns Variety, WWD and other media properties.

Alibaba steps up brand safety and IP protection, and claims that 75% of the world’s leading brands are on its platforms.

Amazon files to trademark AmazonTube in streaming move.

Apple confirms iPhone slowdown with age, and sees App Store logo trademark suit in China.

AT&T, Comcast, Wells Fargo and other U.S. companies respond to federal tax cuts with year-end employee bonuses as the UAW criticizes Ford for moving EV production to Mexico.

Facebook sued for allegedly enabling discriminatory advertising.

Hermès credits record growth to strategic brand management.


CAMPAIGNS:

Dunkin’ Donuts goes dark for today’s Winter Solstice.

Marriott trials projected outdoor advertising tech from Echo.

MoonPie broke out as a social media star in 2017.

Netflix pulls out the stops to market its first big original movie, Will Smith’s Bright, which already has a sequel in the works.


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