Samsung and Casey Neistat Take Holiday Campaigns to New Heights

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Samsung x Casey Neistat holiday video with the Boys & Girls Clubs of Greater Milwaukee

A year ago, Samsung sponsored uber-vlogger Casey Neistat’s then-ultimate Christmas stunt: flying over ski slopes dressed as Santa Claus, pulled aloft by a massive drone.

Still a Samsung brand ambassador, Neistat has dusted off the Santa suit and giant “human flying drone,” only this time they’re flying indoors, and for a great cause. The Boys & Girls Clubs of Greater Milwaukee, to be exact.

Neistat and some fellow YouTube creators helped turn an abandoned shopping mall into a winter wonderland, and invited over 100 kids—armed with their new Samsung gear—to take it over and make their own vlog.

Samsung x Casey Neistat holiday video with the Boys & Girls Clubs of Greater Milwaukee

Neistat and his team edited the footage, turning it into a holiday video for Samsung U.S. that has garnered more than 2 million views in its first 48 hours.

The response has been overwhelming, but none match the gratitude of the organization whose young members were given a gift that keeps on giving: creativity, self-confidence, fun and a glimpse into their own #greatfutures — perhaps as creators in their own right, where they can be—and express—themselves, and where what they have to say counts.

Samsung x Casey Neistat x Boys & Girls Clubs of Greater Milwaukee

Naturally, the kids made a thank you video with their newfound skills as vloggers:

Some reactions, starting with Samsung U.S. president Tim Baxter:

And don’t miss the making-of video:

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