A year ago, Samsung sponsored uber-vlogger Casey Neistat’s then-ultimate Christmas stunt: flying over ski slopes dressed as Santa Claus, pulled aloft by a massive drone.
— Casey Neistat (@CaseyNeistat) December 20, 2016
Still a Samsung brand ambassador, Neistat has dusted off the Santa suit and giant “human flying drone,” only this time they’re flying indoors, and for a great cause. The Boys & Girls Clubs of Greater Milwaukee, to be exact.
— Casey Neistat (@CaseyNeistat) December 18, 2017
Neistat and some fellow YouTube creators helped turn an abandoned shopping mall into a winter wonderland, and invited over 100 kids—armed with their new Samsung gear—to take it over and make their own vlog.
Neistat and his team edited the footage, turning it into a holiday video for Samsung U.S. that has garnered more than 2 million views in its first 48 hours.
— Boys & Girls Clubs (@BGCA_Clubs) December 18, 2017
The response has been overwhelming, but none match the gratitude of the organization whose young members were given a gift that keeps on giving: creativity, self-confidence, fun and a glimpse into their own #greatfutures — perhaps as creators in their own right, where they can be—and express—themselves, and where what they have to say counts.
Naturally, the kids made a thank you video with their newfound skills as vloggers:
— Boys & Girls Clubs of Greater Milwaukee (@BGCMilwaukee) December 18, 2017
thank you so much for this. ps – you guys are really good at making videos!!! this is pro https://t.co/x6NPTmLjlf
— Casey Neistat (@CaseyNeistat) December 20, 2017
Some reactions, starting with Samsung U.S. president Tim Baxter:
— Tim Baxter (@Timbaxter1) December 19, 2017
thanks for supporting creators tim. means a lot to the community. https://t.co/KwzZtxr8bb
— Casey Neistat (@CaseyNeistat) December 19, 2017
— Alexis Ohanian Sr. (@alexisohanian) December 20, 2017
— Safwan Ahmedmia (@SuperSaf) December 18, 2017
— Tanner Fox (@tannerfox) December 18, 2017
— Zach McNair (@zachmcnair) December 18, 2017
— Chris Sacca (@sacca) December 18, 2017
this is the power of the creative generation. Youtube should realize that this is what is possible, and support it wholeheartedly!!! Amazing video @caseyneistat !!! you're truly my hero! https://t.co/LrpwdyWwRE via @YouTube
— Jar-Bear (@jaron_official) December 18, 2017
This by @CaseyNeistat and his fellow @YouTube crew … along with @Samsung did something incredible this holiday season: https://t.co/5NHQS64yaV I don't know about you but this tugged at my heart strings big time. I may have shed a few tears. Beautiful.
— Lucas Tetrault (@LucasTetrault) December 18, 2017
This is one of the most unique and incredible examples of giving someone the gift of Christmas. These kids will never forget that experience – great job, Casey! https://t.co/sFTrJJohgi
— Erik Finman (@erikfinman) December 19, 2017
And don’t miss the making-of video:
— Jesse (@Jessewelle) December 19, 2017