CES 2018: Yes, Energizer Kept Going During #CESBlackout

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Linda Morgenstern - VP of Brand Management, Beanstalk #CESBlackout

Irony of ironies—a blackout occurred at CES 2018 on Wednesday, as the plethora of electronics blew a switch in the Las Vegas Convention Center’s Central Hall. The hashtag #CESblackout quickly went viral as thousands of attendees were left in the dark.

The lone booth that kept its lights on? Jasco Products Company, a licensee for Energizer that manufactures products such as Energizer-branded motion sensor lights, utility lights and ceiling light fixtures.

Linda Morgenstern - VP of Brand Management, Beanstalk #CESBlackout

Linda Morgenstern, VP of Brand Management for Beanstalk, a Jasco Products partner, sent us these photos with a note: “Thought this might be of interest to you considering the value of the original Energizer battery at a conference with the most advanced tech in the world. Even when the most infallible beast like CES goes dark, Energizer products will keep on going.”

Here’s how Intel made it through—with a sense of humor and some quick thinking in real-time marketing:

While not exactly Oreo’s 2013 Super Bowl blackout moment, when a power outage struck Game Day in New Orleans, we weren’t the only ones to think of that:

Someone was listening:

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