This time last year, 36 brands had released their ads before Game Day. This year, however, they’re playing coy. A few sneak peeks below.
Bud Light will continue its popular “Dilly, Dilly” campaign, which has featured spots to date such as this:
Coca-Cola will be back in the Big Game, with its creative TBA.
Groupon taps super-fan Tiffany Haddish for first Big Game spot since 2011:
M&M’S gives its critics a sneak peek:
Michelob Ultra is shooting a spot with actor Chris Pratt:
#whatsmysnack ?? LAMB SON! I’m excited to get back into posting stuff to social media after a much needed hiatus. Here’s what to expect: #videos #pictures #workouts #farmlife #michelobultra (I’m doing a commercial for them for the Super Bowl) #JurassicWorld #FallenKingdom #Avengers #InfinityWar #jokes #inspirationalquotes #bible What not to expect: #politics #DPicks Be kind. See you very soon.
Monster Cable Products is taping its spot with new brand ambassador Iggy Azalea:
It’s 4am and I have to be up at 7am
I’m filming the Monster headphones commercial tomorrow and I’m really happy & excited, so I can’t sleep!
— IGGY AZALEA (@IGGYAZALEA) January 16, 2018
Pepsi is promoting the Half-Time Show with Justin Timberlake and a snippet of its iconic ad update with Cindy Crawford:
PepsiCo, meanwhile, is looking for a social correspondent:
Want to attend Super Bowl LII? Upload a :60 video telling us why you deserve to be our social correspondent for a chance to win. Details here: https://t.co/WvlDKl2aNw #GameDayGrubMatch pic.twitter.com/ynVPrr5Zjj
— PepsiCo (@PepsiCo) January 13, 2018
— Shawn Lynch (@MoneyLynch) January 16, 2018
Squarespace is heading back to Big Game for its fifth consecutive year, and this time it’s taking Keanu Reeves too.
— Squarespace (@squarespace) January 17, 2018
Stella Artois has released its full ad—promoting its ongoing partnership with Matt Damon and Water.org—called “Taps”:
Toyota is going car-less in its Super Bowl spot after the first ad break to promote its mobility vision; a later spot will feature its vehicles.
& Day’s Jewelers promotes Forevermark diamonds with a cover of Fatboy Slim’s “Praise You”:
Any we missed? Drop a line to firstname.lastname@example.org.