Brand News: 10 Things You Need to Know for Tuesday, February 6

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Moleskine cafe China Beijing exterior

Moleskine expands café concept to China with Beijing opening; Hamburg, London and New York cafés are also in the works.

Adidas expands into headphones in partnership with Zound.

Alibaba credits post-millennials (18-28) for half of Tmall sales.

Hudson’s Bay Company taps CVS Health exec as new CEO.

Kroger sells 800 convenience stores to EG Group, including Kwik Shop, Loaf ‘N Jug, Turkey Hill and Tom Thumb.

Lanvin is looking for buyers to save the brand.

NASCAR creates e-sports gaming championships.

Nissan expands China joint venture.

Newsweek fires editors investigating its parent company.

Porsche doubles its e-mobility investment to $7.4 billion.


CAMPAIGNS:

Amazon extends Alexa Super Bowl campaign with in-car spots:

Audi turns its AR app into a personalized showroom.

Desigual promotes “Love Is Unexpected”:

DICK’S Sporting Goods releases Olympics campaign:

Intel introduces Vaunt smart glasses.

NBC Universal and BuzzFeed co-produce Playfull parenting channel on Facebook.

Samsung releases latest “Do What You Can’t” spot:

Skittles freaks out its lone Super Bowl ad watcher:

Toyota releases “Start Your Impossible” Olympics anthem:


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