Brand News: 10 Things You Need to Know for Monday, February 12

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The highly anticipated Star Wars-themed hotel coming to Walt Disney World Resort in Florida will take guests on a journey through space with out-of-this-world theming in a totally immersive experience. Each guest room window gives guests an intergalactic view into space. Rich stories inspired by the epic film saga will unfold in this groundbreaking new hotel experience that will seamlessly connect to Star Wars: Galaxy's Edge at Disney's Hollywood Studios.

Disney unveils new park experiences and Star Wars hotel details at D23 in Japan as U.S. park prices rise.

Unilever CMO Keith Weed, championing responsible business, will tell IAB in a keynote address today that he will pull ads from popular tech platforms, including YouTube and Facebook, “if they don’t do more to combat the spread of fake news, hate speech and divisive content.”

Facebook releases new branded content guidelines and announces global prize (awarding up to $1M) for five community leaders as it tests downvote button and under-24’s are wooed away by Snapchat in the US and UK.

Guess appoints special committee to investigate model Kate Upton’s claims about co-founder Paul Marciano. Wynn hotels and Weinstein Company also grapple with disgraced founders.

Comcast is contemplating reviving its pursuit of 21st Century Fox, sources tell the Wall Street Journal.

Oxford University launches its own brand of gin.

OxyContin maker Purdue cuts opioid drug marketing.

Style.me brings 3D virtual styling to New York Fashion Week.

Tesco is reportedly developing a discount grocery chain to rival Lidl and Aldi, just named the UK’s favorite supermarket.

Weight Watchers gets pushback on teen targeting.


CAMPAIGNS:

Chobani celebrates 10 years with One For All free yogurt:

Danica Patrick reteams with GoDaddy for farewell races:

Diesel introduces Deisel, its own fake brand:

Disney reveals more of Incredibles 2 during Olympics:

Jacob’s Creek taps Chris Hemsworth as brand ambassador.

Lincoln pays tribute to Abraham Lincoln as Navigator sales soar:

Jaguar E-PACE appeals to British mums:

Nike features athletes and 258 youths in “Nothing Beats a Londoner” campaign:

Westfund Insurance (Australia) introduces brand campaign:

Zillow launches U.S. campaign:


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