American actress Kathryn Hahn stars in a new marketing campaign for the Chrysler Pacifica S — a five-part video series that kicks off Monday across TV, digital and social media.
The new campaign features Hahn (“Bad Moms,” “Transparent”) rocking out to the music of Juvenile, Fergie, Montell Jordan, Chamillionaire and Scorpions—much to the embarrassment of her kids and the shock of her neighbors and other adults.
The videos are set against music that spans the ’80s, ’90s and the ’00s, including Juvenile (“Back That Thang Up” — the only song she’ll back her Pacifica up to), Fergie (“M.I.L.F. $”), Montell Jordan (“This Is How We Do It”), Chamillionaire (“Ridin”) and Scorpions (“Rock You Like A Hurricane”).
“This campaign spoke to me as both a mom who spends a lot of time with my kids while driving and as someone who still likes to turn up the volume after I’ve dropped them off at school,” said Kathryn Hahn.
The Chrysler Pacifica S Appearance Package shown in the series features a customized, athletic look with black accents is available for the 2018 Pacifica Touring Plus, Touring L, Touring L Plus and Limited models.
The 2018 Chrysler Pacifica aims to reinvent the minivan segment with an unprecedented level of functionality, versatility, technology and bold styling. Re-engineered from the ground up on an all-new platform, the Pacifica delivers class-leading gasoline and hybrid powertrains to the minivan segment.
With more than 100 available safety and security features, the Uconnect Theater rear seat entertainment system and a full array of comfort and convenience technologies, the Chrysler Pacifica is billed by FCA as “a no-compromises minivan ideally suited for today’s families and has earned its spot as the most awarded minivan of 2016 and 2017.”
Below, a look back at another campaign featuring parents busting loose in their SUV — Toyota’s award-winning “Swagger Wagon” campaign for the Sienna SE.