Brand News: 10 Things You Need to Know for Wednesday March 7

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Barbie Mattel Role Models International Women's Day campaign 2018

Mattel releases Barbie #MoreRoleModels campaign (by BBDO) to promote STEM, including Olympians Chloe Kim and Ibtihaj Muhammad, artist Frida Kahlo and film director Patty Jenkins, in time for International Women’s Day on March 8th.

Amazon and Walmart announce blockchain ventures.

Broadcom pledges 5G investment to clinch Qualcomm deal.

Bumble dating app pays $20M to sponsor the LA Clippers.

BuzzFeed launches As/Is, an inclusive beauty/style destination.

Cadillac‘s new CMO: former McDonald’s CMO Deborah Wahl.

Coca-Cola tests its first alcohol-based beverage in Japan.

Facebook adds video chat to Messenger Lite.

Google advances machine learning.

OMO introduces high style/low budget hotel brand in Japan.

Penske Media acquires digital publisher SheKnows Media.


CAMPAIGNS:

Coca-Cola tackles the post-lunch slump in SE Asian campaign:

IHOP invites “The Wanderer” in for some pancakes pancakes:

JetBlue asked Bostonians and Californians to swap places in “Flip the Forecast” promotion:

Kellogg’s celebrates National Cereal Day in the U.S. with liquid nitrogen Froot Loops cheesecake bites, Cocoa Krispies cocktails, Special K falafel sliders and singer/actress Hailee Steinfeld.

Opus Bank “Change the Conversation” campaign promotes Opus as the official bank of Isaiah Thomas and the Pac-12. It’s airing on Pac-12 Networks this week and timed with the Pac-12 Tournament:

Uber SE Asia releases #DrivenWomen for International Women’s Day:

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