Brand News: International Women’s Day Edition

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McDonald's upside down M turns W for International Women's Day #IWD

McDonald's M turns to W for International Women's Day IWDA McDonald’s store in California is turning its logo upside down to create a W in support of International Women’s Day. McDonald’s will turn its digital logo upside down today, while 100 US restaurants will have special “packaging, crew shirts and hats, and bag stuffers” to celebrate.


Interbrand (brandchannel’s parent company) is taking a stand and sharing stories:

BBDO New York is launching “It’s Time to Redefine” — a public awareness campaign designed to challenge the definition of a woman as it currently appears in online dictionary resources.

C Space handed over the keys to its Instagram:

DDB‘s local efforts include #TalentHasNoGender in the Philippines:

TBWA hosted events (including a chat with Maria Shriver) and shared client work like Finland retailer Stockmann rebranding as Stockwomann for International Women’s Day:

Other brands with #IWD activations including supporting its #PressForProgress initiative:

Mattel’s Barbie adds ‘sheroes,’ inviting the public to share theirs:

BNY Mellon salutes founder Alexander Hamilton’s wife Eliza:

Brawny promoted “Shero Stories” of real-life female role models, adding to its packaging makeover.

Diageo tips hat to CMO Syl Saller and other inspiring women in its ranks, as well as women writers:

Diane von Furstenberg is hosting a summit:

EY urges women to speak up and speak out:

Facebook reminds users to salute the women who inspire them:

Facebook IWD 2018

FEED is offering a special line of bags:

Google is promoting women’s stories at Google.com and highlighting women-led business in search results.

Hiscox takes a hammer to the glass ceiling.

HP is calling for storytellers with #FollowYourDreams:

Johnnie Walker US is walking as Jane today:

Johnnie Walker launches Johnnie Walker Black Label The Jane Walker Edition, donating $1 for every bottle made to organizations championing women's causes.

KFC Malaysia introduced Mrs. Sanders:

Mrs Claudia Sanders

Levi’s “Shape My World” highlights feminists in India:

Levo and Merkle release fresh research and insights into Millennial women’s buying power:

MetLife is including Spanish-language outreach:

National Geographic invited actress and activist Emma Watson to curate its Instagram feed today:

Omnicom‘s Omniwomen kicked off its New York chapter:

Oracle highlights its female leaders:

Rachel Roy is being appointed to UN Women as a Champion of Innovation, an Ambassador role, today. To celebrate, the designer created a mini capsule collection called LOVE, with 50% of proceeds going to Time’s Up and EveryTown.

Samsung celebrates female creators:

Stacy’s Pita Chips invites designs for its feminist packaging:

Starbucks is partnering with the Malala Fund.

State Street updates the impact of its Fearless Girl statue:

State Street Fearless Girl statue International Women's Day 2017 Wall Street

Twitter is running #HereWeAre as a campaign this month:

Vans is hosting skateboard clinics for young women:

Vodafone UK promotes #ConnectedSheCan:

UN Women is busy globally and locally in markets such as Australia:

Who did we miss? Post a comment below or send a note to editor@brandchannel.com.

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