Brand News: What You Need to Know for Tuesday, March 20

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Cambridge Analytica denies claims its stole Facebook users’ data—while self-defense Tweetstorm “backfires,” per Ad Age—as UK government launches probe.

Amazon may buy some shuttered Toys”R”Us stores, Bloomberg reports.

Diageo introduces Happy Hour home bartending skill for Amazon Alexa.

Instagram rolls out shoppable posts with Shopify and BigCommerce.

Lufthansa partners with Amadeus for biometric boarding passes at LAX.

Macy’s CEO talks up VR, mobile checkout and private labels as key to growth.

McDonald’s becomes first global restaurant to set goals for greenhouse gas cuts.

Meredith partners with eMeals to create curated meal plans for home cooks.

Newell Brands agrees to Carl Icahn’s restructuring plan.

Uber halts self-driving road tests following fatality.

VF Corporation sells Nautica to Authentic Brands Group.

Weinstein Company files for bankruptcy in wake of scandals.


CAMPAIGNS:

Amazon promotes Fundamentals in Europe and Alexa Echo in the UK:

The Body Shop launches first U.S. OOH campaign, “Forever Against Animal Testing.”

The Body Shop - Against Animal Testing

Coca-Cola uses sound and music in latest regional campaigns, starting with “Jig“:

eos expands into skincare with Aqua line:

Hearst launches Country Living hotels in the UK with Shearings.

Mitsubishi teams with Emmy award-winning violinist Damien Escobar and pianist William Joseph for new Eclipse Cross:

P&G promotes water conservation with National Geographic Channel doc ahead of World Water Day on March 22nd, while Gap Inc. announces water conservation goals.

Samsung makes a good case for Galaxy S9:


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