Festival Season: The Brand Activations of Coachella 2018

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Coachella 2018

Coachella is now in full swing, the first of two weekends for the annual music festival in Indio, California. Its sponsors and partners this year include:

Sephora is the official beauty partner, hosting a tent where festival-goers can get their hair and makeup done for free.

Coachella Sephora 2018

H&M unveiled an upcoming collaboration with Moschino:

T-Mobile is presenting sponsor of the YouTube live-stream:

HP and Intel are co-hosting a lounge:

Balmain designed Beyonce’s outfits (all 5 of them):

Walmart discovery Mason Ramsey (aka Yodel Boy) performed:

Google Home’s integration:

Uber is on-duty:

BMW promotes its BMWi range with Portugal the Man:

American Express hosts a cardmember club:

Marriott has a lounge; sister W Hotels has high-end yurts:

Heineken sponsored performers at the Heineken House:

Peet’s Coffee chills out:

Red Bull is a sponsor:

adidas has a Coachella collection:

Absolut Vodka‘s call to action:

Shake Shack is new this year:

& Method is keeping things clean:

we've got fun stuff bubbling. #methodcoachella #coachella #methodhome #fightdirty

A post shared by method (@methodhome) on

& while not a sponsor, UGG rented a house nearby and hired influencers including actresses Dove Cameron and Rowan Blanchard to promote its sandals:

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