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Culture Jam: The uncooling of America

By Kalle Lasn

Eagle Brook (1999)

  buy this book
  Railing against the current dissemination of information is the culture jammers's brand. Media activist Kalle Lasn encourages us to wage a social demarketing campaign and resist the saturation marketing beast. As our Soviet comrades can surely attest, entrenched systems can crumble unexpectedly and unavoidably, and presumably that's what the movement has in mind. Stay tuned to the revolution. (RR, Oct-00)


 

Creating Brand Loyalty

By Richard Czerniawski & Michael Maloney

AMACOM (1999)

  buy this book
  Another how-to in building brand loyalty with an instructive focus on dealing directly with an ad agency to realize your brand vision. Filled with helpful forms for clarifying your thought process and a glossary of industry terms, this book will help you manage an outside agency and get the best from your collaborative efforts. (RR, Oct-00)


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