brandchannel.com says: Part autobiographical and part observational, Don Chang shares his ideas on how to achieve and evaluate good creative strategies in design.
Similar to the legendary "Confessions of an Advertising Man" by Ogilvy, this book contains on-the-scene episodes of effective and creative brand strategies. Don Chang, Executive Creative Advisor for Interbrand Asia Pacific and professor at Hongik University in Seoul, draws on his experience with brands such as the Shilla Hotel, Korea Telecom, and Crown Bakery to illustrate his points. Humorous, insightful and especially useful for students and young professionals just entering the professions. (In Korean.) (RR, Sep-01)