brandchannel.com | The Power of Logos | William Haig & Laurel Harper | brand | brands

The Power of Logos
By William Haig & Laurel Harper
John Wiley (1997)

brandchannel.com says: Haig starts off outlining the case for an effective logo and moves on to explain the process involved in getting to that stage. Although examples include the known such as United and Xerox, Haig also uses lesser or completely unknown brands to illustrate logo concept, development and revision. This allows the reader to determine the effectiveness of the logo without the bias of familiarity and also identify with the sort of lower-level work many of us actually deal with on a daily basis. Entertaining and easy to grasp with several visual examples to reinforce or illustrate the points made in the writing. (RR, Nov-01)


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