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Winning Reputations: How to be your own spin doctor
By Chris Genasi
Palgrave (2002)

brandchannel.com says: Whether it’s the reputation of your company or yourself, Genasi sets forth an easy guide for establishing a positive reputation by setting out with a clear message, supported by compelling facts. Of course this requires you to have a message to begin with and be addressing someone who is unimpressed with fluff. The best part of the book is that Genasi takes his own advice and sets all this forth in a clean, compelling writing style that allows you to glean the point quickly from this slim but interesting volume. (RR, Feb-02)


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Genasi's book takes a lot of the fluff out of the PR practice and instills the reader with confidence in the sometimes confused art of spin doctoring. A helpful manual for professional consultant or enthusiastic beginner, this is a simple and concise manifesto for public relations and simply getting your message across. The real life case studies are also highly illuminating.

Highly recommended.

[ Dave Robinson, Athens Jun 26, 2002 ]

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