Habit: The 95% of Behavior Marketers Ignore | Neale Martin

Habit: The 95% of Behavior Marketers Ignore
By Neale Martin
FT Press

brandchannel.com says: In, Habit: The 95% of Behavior Marketers Ignore, Neale Martin explains how consumer response is guided by the subconscious mind. Martin provides a practical guide to the human psyche and the behaviors that form a habit: discovery, purchase, and use. From analyzing neurons in scientific experiments to broad theories regarding advertising campaigns, this book explores the psychology of consumers without reducing them to brainless purchasing machines.


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