Customer.Community: Unleash the power of your customer base | Drew Banks, Kim Daus

Customer.Community: Unleash the power of your customer base
By Drew Banks, Kim Daus
Jossey Bass (2002)

brandchannel.com says: There are still many of us deeply involved in the Internet, so despite the leftover quality of the title and the twee context of the self-absorbed Silicon Valley days, this book’s topic is still relevant to anyone growing and managing an online community. Many of the tricks involved in offline community building are applicable for online communities but in case you never learned what those are, this is as good a place to start as any. (RR, 05-2003)


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