The Revenge of Brand X | Rob Frankel

The Revenge of Brand X
By Rob Frankel
Frankel & Anderson Inc. (2000)

brandchannel.com says: Depending on your tastes, this book is either incredibly readable or painfully groovy. Frankel sets out to give us the straight dirt on branding with no bull attached, and his approach can be seen as a welcome break from the stuffy talk of the traditional business book or it can grate at the reader. However, despite the writing style, the book is an instructive manual on the basics of branding, and his boundless energy and enthusiasm for the subject can be infectious. (RR, Nov-00)


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