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The Tipping Point: How little things can make a big difference
By Malcolm Gladwell
Little, Brown, 2000

brandchannel.com says: Why do some ideas, behaviors and products catch on like a virus, while others do not? From syphilis to Blues Clues, Gladwell suggests there is a single instant at which an idea is contagious. High on theory and social behavior, The Tipping Point allows us to look beyond the normal rules of marketing and delve into a new way of selling the brand based on consumer behaviors and popular culture. (CB, Apr-04)


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Simply the most eye opening book in years on consumer behaviors and popular culture.

Not so clearly a step by step instruction for your 100k job as CMO but a complex look at how ideas spread.

In the face of Web 2.0 blogging culture, and Beck and Wades "The Kids are Alright", if you are reading this right now... your a little late.

Buy one for reference at a later date.

[ Ryan Thomas, Toronto Mar 12, 2007 ]

If you haven't read this book, it's time you settled into what Malcolm Gladwell has to say. A great account of how things can happen outside of traditional modes of marketing and selling, and a testament to the beauty of "an idea's time come."

[ Tim Robertson, Toronto Sep 7, 2005 ]

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