brandchannel.com says: Why do some ideas, behaviors and products catch on like a virus, while others do not? From syphilis to Blues Clues, Gladwell suggests there is a single instant at which an idea is contagious. High on theory and social behavior, The Tipping Point allows us to look beyond the normal rules of marketing and delve into a new way of selling the brand based on consumer behaviors and popular culture. (CB, Apr-04)
Simply the most eye opening book in years on consumer behaviors and popular culture.
Not so clearly a step by step instruction for your 100k job as CMO but a complex look at how ideas spread.
In the face of Web 2.0 blogging culture, and Beck and Wades "The Kids are Alright", if you are reading this right now... your a little late.
Buy one for reference at a later date.
[ Ryan Thomas, Toronto Mar 12, 2007 ]
If you haven't read this book, it's time you settled into what Malcolm Gladwell has to say. A great account of how things can happen outside of traditional modes of marketing and selling, and a testament to the beauty of "an idea's time come."