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Madison & Vine
By Scott Donaton
McGraw-Hill (2004)

brandchannel.com says: On page one Donaton writes of a revolution underway involving product placement and the parallel couldn’t be more appropriate in that revolutions are exciting, transforming and nobody really knows what’s going to happen in the end. For anyone looking for a solid product placement until-now (and a little less solid soothsaying) this is a great book. There are even six simple rules. But with the rate this area is moving, the book runs the risk of being outdated by the end of 2005. (AS, Sept. 04)


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