linked in facebook twitter rss

  • Interbrand
  • Brandchannel

your chance!
your chance!
Also of interest
     
  Melissa Davis London’s Grief
by Melissa Davis
August 12, 2011

England is hurting right now. In Birmingham on Tuesday night, a father gave CPR to his son while he died on the street after being run over. Later on the BBC, the father responded to his son’s death with measured calmness – saying that as a Muslim he chose not to blame anyone. But he uttered two words that have been on many people’s lips these last days in the wake of the riots: "Why, why?"

 
 

The UK press – and every other professional commentator – is in full steam analysis as to why people would destroy their own communities, destroy people’s businesses, loot, rampage, and commit arson. Every night this week sirens have screamed through my local neighborhood, friends send texts in the evenings with reports of riot police outside their homes, and some communities have decided to protect their own turf with baseball bats, wire and knives – because (in their eyes) the police are impotent to do anything.

Those who highlight the current inequalities between rich and poor (The Guardian newspaper cited that the richest 10% in the UK are now 100 times better off than the poorest) are ravaged online because, in many cases, it seems that the looting was opportunistic, organised and, sometimes, a bit of a game. The riots involved a range of people, brought together by the efficiency – and free messaging – of Blackberry Messenger, to outrun and outsmart the police. Through the courts have marched a company director's daughter, a primary school teacher, a youth worker, a university student. For some, the consequence of being caught was not a deterrent (a fine, an ‘anti-social order’, a brief prison sentence).

Blame the riots on government spending cuts, on education, on brands, on consumerism, on parents, on the lack of role models, on the police, on social media, on an obsession with celebrity, on an individualistic society… it all plays a part in UK society today and, to a degree, reflects societies the world over. However, to the outside world, the economically troubled UK – and 2012 Olympic host – must look like it is in meltdown.

But this is not a broken society: communities have gathered together to prove that unity exists. However, it is clear is that there is a massive disconnect on our own doorsteps: a disconnect between the generations; a disconnect between those who have money and those who have less; a society obsessed with consumption where the desire to have more outweighs our (or our planet’s) ability to cope; even a disconnect between those who ‘get’ technology and those who don’t. It has taken four days of rioting and four deaths to realise that these disconnects can no longer be ignored.

And the crying shame is this: London is a great city. It is a city that is integrated, where nationalities blend, where community is strong. In the aftermath of the riots, many people have come out to show that community matters – with brooms and cups of tea, using Twitter as a way to mobilise clean-up operations, to offer support and to get to know your neighbors (check #OperationCupOfTea – mugs not thugs). There is a social media driven ‘anti-riot’ movement and it is bringing people together.

Perhaps this is where things now have to begin – at the grassroots, among community leaders, at community meetings, where the voices of all generations can be heard. The outburst of positive post-riot action at community level has the potential to be sustained. It may also be more effective than calls for old-fashioned corporal punishment, military service and kicking people out of homes. But it has to be inclusive.

 
   
   Melissa Davis works in branding and sustainability. She is a former reporter for the Associated Press and a co-founder of Bite Communications. She has written two books on branding, The Fundamentals of Branding (AVA Books, 2009) and More than a Name: An Introduction to Branding (AVA Books, 2005). Follow her on Twitter at mdavis_CSR



 
 commenting closed Add Social Bookmark bookmark  print
 suggest topic  recommend ( 6 )  email

London’s Grief
 
 I totally agree with what Melissa is saying, but I'd take it one step further and suggest that this past week as highlighted an even bigger disconnection - between politicians and the UK's youth. Watching the news footage of the politicians compared to the people on the streets - the victims and the perpetrators was like being in a parallel universe. Unfortunately, the 'those who have' run the country. 
Lisa Knight, Founder Creative Director, The Brand Foundation - August 13, 2011
 
 I live in Chile, and through reading this article I started thinking that if we change the city, it could be Santiago de Chile, or other big city in my country.It looks we really have to re-consider the world we are leaving to our sons and grandsons.....and the humongous disconnect between the rich and the poor.Pablo 
Pablo, Educator - August 13, 2011
 
 As usual the moral majority spoke quietly, in measured tones - and cleaned up the mess of the immoral minority. Suitable punishment would be a longterm community service requirement, not just to mend the chaos they have wrought but to make it better than before.The statistics makes shocking reading with more than 60 of those caught above the age of 18 - adults not kids. Is it the pull of a consumerist society when gangs turn over Poundland and a neighbourhood furniture store and not just the major chains? It's complicated, but the remedy for me is clear. For those who are opportunistic and demand their rights then enforce the community responsibility that goes with it. If these riots had taken place in a major US city then the body count would be very high and the escalation more intense. Congratulate the police for their reserve and decide what support the community and the offenders should give to the small shopkeepers and victims of violence they wronged. Restoration not prison. 
Steve, Director, Dreamstake - August 13, 2011
 
 interesting reading and although its really terrible that its come to rioting it seems to me that with the way we live our lives now that the heart of our communities has been slowly ripped out and the knock-on effect of that is people care less and are desensitised to the effect their behaviour has on others. Everything we do regularly is less people-focused - tesco instead of your local high street (tesco express doesn't count!), petrol at the supermarket, not your local garage down the road, less butchers, less bakers, less grocers, less bookshops, less florists - replaced by large faceless superstores that want to get you through the tills as quickly as poss. Self service tills. Going to work in cars (little bubbles so we don't have to acknowledge other people). We can spend days not having to interact with our community - and i think it makes us all care less. With your local shops you interact with someones mum/gran/son - you get to know people - which makes you care more. 
, marketing and learning analyst, marton house - August 15, 2011
 
  brandchannel brandspeak archive   2014  |  2013  |  2012  | 2011  |  2010  |  2009  |  2008  |  2007  |  2006  |  2005  |  2004  |  2003  |  2002  |  2001
 
 
Dec 22, 2011 Pan Am Lives - Every Dead Brand's Dream -- Michael Stone
  A deeper look into Pan Am by Michael Stone
   
 
Dec 5, 2011 The Generational Effect - Customer Loyalty across the Generations -- Howard Lax
  A look into customer loyalty
   
 
Nov 18, 2011 Play: Bringing Virtual & Real Worlds Together -- Ted Mininni
  A deep look into bringing virtual and real worlds together
   
 
Nov 11, 2011 Putting a Mark on Sustainable Luxury -- Diana Verde Nieto
  How to help consumers make informed decisions about sustainable brands?
   
 
Nov 4, 2011 In a Crowded Daily Deals Market, Attention to Detail Counts -- Kara Trivunovic
  With 680+ daily deal providers now peddling everything from discounts on high fashion to high adventure travel packages, the market is reaching a tipping point. Here’s how to stand out
   
 
Oct 27, 2011 Brand Iraq and the Arab Spring -- Lisa Knight
  A deeper look into the identity of the Iraqi nation
   
 
Oct 21, 2011 The Power of 8: Eight Elements to Address When Researching Multicultural Audiences -- Favio Martinez
  Research can validate or disprove our marketing and communications assumptions. Done correctly, it can uncover the actionable audience insights that serve as the foundation for killer business solutions.
   
 
Oct 14, 2011 Start Measuring What Matters -- Brian Chiger
   
 
Oct 7, 2011 Thank You, Steve Jobs -- Melissa Davis
  A tribute on the Apple co-founder's passing, by Truebranding's Melissa Davis
   
 
Sep 30, 2011 Linkable Offers - A Redemption Revolution -- Kim Riedell
  A deeper look into online coupon companies
   
 
Sep 23, 2011 Virtual Events – Aligning Environment, Content, Audience and Technologies for Superior Branding Impact -- Michael LaRocco
  A look into Virtual Events by Michael LaRocco
   
 
Sep 16, 2011 Back to the Future – Marketing to the New Majority -- Ola Mobolade
  Ola Mobolade shares three important lessons marketers can learn from the history of multicultural media and marketing in America
   
 
Sep 9, 2011 Color Trademarks: A Black Future for Red Soles? -- Gabriela Salinas
  Deloitte global brand manager Gabriela Salinas looks at trademarking colors and the Christian Louboutin case.
   
 
Sep 2, 2011 Successes, Failures and Counterfeits: Western Brands in China -- Matt Train
  The perceptions and misperceptions of Western brands in China.
   
 
Aug 26, 2011 Leveraging Consumer Engagement to Fight Product Counterfeiting -- Greg Miller
  To fight counterfeiting, build customer engagement into the authentication solution.
   
 
Aug 19, 2011 Steps to Successful B2B Communications -- Hope Picker
  Insights on Successful B2B Brand Communications
   
 
Aug 5, 2011 What’s in a Name? -- Lisa Knight
  The founder of the Brand Foundation on the political implications of naming.
   
 
Jul 29, 2011 Absolut Genius -- John Bell
  John Bell on how Absolut Vodka as kept its cool.
   
 
Jul 22, 2011 Cheering On Brand Japan, the “New Cinderella” -- Eileen Wacker
  The view from Hawaii on Japan's victory in the Women's World Cup.
   
 
Jul 14, 2011 Product Placement in the UK: A Progress Report -- John Barnard
  NMG chairman John Barnard on the challenges facing product placement’s growth in the UK
   
 
Jul 8, 2011 Japanese Lessons: In Crisis, Take the Offensive -- Karen Attyah
  Crisis management lessons from Japan
   
 
Jul 1, 2011 Have Brands Lost Their Cachet? -- Ted Mininni
  A look into branding and brand value by Ted Mininni
   
 
Jun 24, 2011 Why Entrepreneurs Need Smarter Brands -- Julie Cottineau
  Why entrepreneurs need to spend mroe time and energy in defining and pressure testing their Brand Idea.
   
 
Jun 17, 2011 Why iCloud is Apple’s Achilles’ heel -- Olof Schybergson
  The iCloud service shows a drift towards software development for Apple, and less towards their shiny nice products.
   
 
Jun 14, 2011 Next Summer’s Blockbuster Coming from an App Near You? -- Michael Stone
  Beanstalk's Michael Stone on Moshi Monsters, Angry Birds and other hot properties at the 2011 Licensing International Expo
   
 
Jun 8, 2011 The Tragic Fall from Specialist to Generalist: Starbucks, the Latest Victim -- John Bell
  An in depth article about Starbucks going from specialist to generalist.
   
 
Jun 3, 2011 The Future of Customer Insights -- Amanda Yates
  A closer look into the future of customer insights
   
 
May 27, 2011 Is Bieber Fever Contagious? -- Michael Stone
  If it even necessary that Justin Bieber conquer the tween boys’ market?
   
 
May 20, 2011 10 Ways to Make the Most of Mobile Marketing -- Jeff Judge
  Signal CEO Jeff Judge on boosting the ROI of mobile marketing.
   
 
May 13, 2011 Pharma Branding and Pharma Marketing: The Keys to Success -- Dr. Gary Wield
  Dr. Gary Wield on the brave new world for pharmaceutical marketing.
   
 
May 5, 2011 How to Build Long-Lasting Relationships with Your Customers Online -- Zephrin Lasker
  Zephrin Lasker takes a look at how to build long-lasting relationships with online customers
   
 
May 3, 2011 Animation and Overseas Deals: All in a Day’s Work for LeBron James, Inc. -- Patrick Kerns
  Interbrand’s Patrick Kerns assesses the global branding strategy of LeBron James Inc.
   
 
Apr 29, 2011 Good Brands Gone Bad -- John Bell
  How brands recover from a crisis defines their essence.
   
 
Apr 15, 2011 The Anatomy of a Great Ad - Mark Bilfield
  Mark Bilfield reviews the winners in TED’s first Ads Worth Spreading competition to highlight what makes a great ad.
   
 
Apr 1, 2011 INDIA Future of Change: Engaging with the World -- Amit Shahi
  Amit Shahi, project director of INDIA Future of Change, on India’s nation branding
   
 
Mar 25, 2011 The Cure for a Forgotten Brand - Reinventing Luden’s -- Terri Goldstein
  The Luden’s brand story reflects the rise and fall of many heritage brands.
   
 
Mar 11, 2011 Bing Heats Up Search War for Brands -- Ben Kirshner
  How will Bing’s HTML5 impact how online consumers search for products?
   
 
Mar 4, 2011 Social Tribes are More Potent Than Social Networks -- Dr. Bob Deutsch
  Dr. Bob Deutsch argues that brand marketers’ fatal error is to think of customers as consumers, not people.
   
 
Feb 25, 2011 Between Culture & Branding - An African Perspective -- Tomi Ogunlesi
  Bates Cosse strategic planner Tomi Ogunlesi debunks the notion that consumers in Africa aren’t sophisticated.
   
 
Feb 18, 2011 Think Outside the (Blue) Box - The Role of Online Collaboration in Rebranding -- Peter Ryder
  How to avoid costly, and damaging, rebranding mistakes.
   
 
Feb 11, 2011 Trends for the New Decade -- Cheryl Swanson
  Toniq principal Cheryl Swanson weighs in on hot trends for 2011 and beyond.
   
 
Feb 4, 2011 The Secret to Real Customer Connectivity -- Ted Mininni
  A deeper look into customer connectivity with Ted Mininni
   
 
Jan 28, 2011 Advertising China -- Jay Wang
  USC professor Jay Wang on China’s branding campaign during president Hu Jintao’s state visit to the U.S.
   
 
Jan 21, 2011 Brand equity beyond the grave -- Gabriela Salinas
  A deeper look into marketing using dead celebrities by Gabriela Salinas.
   
 
Jan 14, 2011 Customer Loyalty Is Dead - Your Four Opportunities To Capture Customers Who No Longer Care Where They Buy -- Robert H. Bloom
   
 
Jan 7, 2011 The 1st Baby Boomer Turns 65 - and Why it Doesn’t Matter -- Stephen Reilly
  Born sometime in 1946, the first Baby Boomer will turn 65 this year. You can expect to hear this achievement announced repeatedly before 2011 is over.