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2009 brandcameo Product Placement Awards
Film Whore Award
Which film sold the most of its soul to accommodate product placement(s)?
Sell out. Capitalist pig. Crass commercialist. Some films grant product placements appropriate roles, but others value product placement more than scene essentials such as plot, characters and aesthetics—all to make a buck. Which of the following nominees shamelessly pimped out products at the expense of artistic integrity?
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Fast & Furious
Date: 3-9 Apr
Studio: Universal
Weekend gross: US$71.0 M
Featured brands:
Acura,
Aroma Juice Bar,
Auto Meter,
BDS Suspension,
Bendix,
BMW,
Budweiser,
Buick,
Cadillac,
Cadillac Escalade,
Castrol,
Chevrolet,
Chevrolet Camaro,
Chevrolet El Camino,
Chrysler,
Continental Tire,
Corona,
Dell,
Dodge,
Elektra,
Ford,
Ford Mustang,
Honda,
Hummer,
Infiniti,
Mazda,
Mercury,
MINI,
Mitsubishi,
Motor Coach Industries (MCI),
Nissan,
Nos,
Perrin Performance,
Peterbilt,
Pirelli,
Plymouth,
Pontiac,
Porsche,
Presidente,
Saleen,
Saturn,
Sparco,
Subaru,
Toyota,
Year One
Comments: There are 3 reasons one would see this movie: fast cars, faster cars, and Mr. Fast and Furious himself, Vin Diesel. Between Diesel and the cars, there was plenty of muscle eye candy, for those who, in the words of Dom (Diesel), “appreciate a fine body regardless of the make.” Subaru’s WRX STI stars along side a Chevelle, a Camaro, a Charger, a Gran Torino, a Skyline, a Year One Bandit, and many, many more.
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Beverly Hills Chihuahua
Date: 3-16 Oct
Studio: Buena Vista
Weekend gross: US$46.8 M
Featured brands:
BMW,
Chanel,
Chrysler,
Coca-Cola,
Dodge,
evian,
Fanta,
Ford,
Gucci,
Harry Winston,
Hermès,
Hummer,
Jeep,
Lamborghini,
Louis Vuitton,
Merrell,
MINI,
Mitsubishi,
Motorola,
Quiksilver,
Range Rover,
Starline Tours
Comments: Following the adventures of Chloe, a pampered lap dog, audiences are subjected to a parade of luxury goods including a Louis Vuitton dog carrier and Gucci and Hermès accessories. Cans of Coca-Cola, clutched in the dog sitter’s hand, pop in for a few appearances but cannot compete with the sparkle of Chloe’s Harry Winston diamond collar.
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Quantum of Solace
Date: 14-20 Nov
Studio: Sony / Columbia
Weekend gross: US$67.5 M
Featured brands:
Alfa Romeo,
Aston Martin,
Daimler,
Ford,
Gordon's Gin,
Gulfstream,
Heckler & Koch,
Hitachi,
Land Rover,
Ocean Sky,
Omega,
Range Rover,
SIG Sauer,
Sony,
Sony Ericsson,
Sony VAIO,
Tom Ford,
Virgin,
Volkswagen Beetle,
Walther,
Y-3,
Yamaha
Comments: Bond is bent on revenge and armed with gadgets out of reach of most consumers’ bank accounts. Whether dodging enemies in his Aston Martin DBS V12 while wearing bespoke suits designed by Tom Ford, Britain’s infamous spy completes his mission with style. Fans of Casino Royale will see familiar brands return to the screen including Walther PKK, Sony Ericsson and Ford.
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He's Just Not That into You
Date: 7-13 Feb
Studio: Warner Bros.
Weekend gross: US$27.8 M
Featured brands:
1800,
American Spirit,
Apple,
BlackBerry,
Cisco,
City Paper,
Coogi,
Crest,
CVS,
Dell,
Dole,
Extra Gum,
Gillette,
Handy Market,
Home Depot,
igloo,
Jameson,
JVC,
Kellogg's,
Land Rover,
Lay's,
LG,
Marlboro,
Motorola,
MySpace,
National Bohemian,
Saucony,
Softsoap,
Sony PlayStation,
Sprint,
U.S. Army,
Uniden,
University of Notre Dame,
University of Wisconsin,
Wise,
Xbox
Comments: Successful relationships are about good communication. So it’s not surprising that communication brands like Motorola, Sprint, LG, Blackberry, MySpace, and even the ubiquitous Uniden stand out in this film. However, successful dates—according to the Crest Whitestrips placement—are about fresh breath. Local brands like National Bohemian and Domino Sugar anchor the story in Baltimore, Maryland, but one brand blooper reveals that the film was shot in Los Angeles, California (read: Handy Market).
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Transformers: Revenge of the Fallen
Date: 26 Jun-2 Jul
Studio: Paramount
Weekend gross: US$109.0 M
Featured brands:
adidas,
Air France,
Apple,
Aprilia,
Audi,
Budweiser,
Carte D'Or,
Caterpillar,
Chevrolet,
Chevrolet Camaro,
Cisco,
CNN,
Continental Oil Company,
Corvette,
Dyson,
Exide,
Ford,
Garmin,
GMC,
Harley-Davidson,
HP,
HSBC,
Hummer,
Kobelco,
Krusteaz,
LG,
Mack,
Meters/bonwe,
MetLife,
Mobil,
Mountain Dew,
MV Agusta,
Nike,
Nintendo Game Boy,
OnStar,
Peterbilt,
Pontiac,
Saleen,
Saturn,
Southwest Airlines,
Sprint,
State Farm,
Stella Artois,
U-Haul,
Volvo,
WebEx,
Zoo York
Comments: GM supplies the stars of this movie, Chevrolet, GMC, Hummer, and even OnStar gets a vocal plug. LG is spotted in the background with its phones, TVs, and computer monitors lending a hand to the humans. Cisco WebEx’s brandcameo as a video chatting platform for the teenage costars stuck out more than Bumblebee trying to hide behind a pillar.
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8.88% voted for Fast & Furious
6.66% voted for Beverly Hills Chihuahua
15.5% voted for Quantum of Solace
3.33% voted for He’s Just Not That Into You
64.4% voted for Transformers: Revenge of the Fallen
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i know it's a car film but too many cars!
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