|
|
 |
| |
|
|
The Avengers
Film: The Avengers
Total Products Spotted: 16
Standout Placement: Acura's NSX concept car
Most Memorable Placement (positive): Acura
Most Memorable Placement (negative): Oracle
Overall Product Placement Integration Grade (1-10): 6
Comments: Besides being a huge plug for Disney's Marvel comic book series on which the movie is based, Acura is the big winner in Hollywood's new record-smashing #1 movie, produced by Marvel Studios with Paramount Pictures. In one scene, the heroic team runs off camera and the audience is left, for a moment, with the camera lingering, close up, on the backside of an Acura SUV (a militarized MDX). The big question is, will Iron Man 3 go back to his Audi A8? (Or maybe something more.... Chinese?)
Acura has a multi-picture deal in place with Marvel, and for The Avengers needed to replace Tony Stark's’s Audi R8 — cue the Acura NSX Roadster.
'Acura is developing an impressive second chapter as the official vehicle of the cutting-edge S.H.I.E.L.D. organization, enabling us to reinforce Acura's brand philosophy of innovation and advancement, and leverage excitement for the new ILX, RDX and NSX supercar concept product news announced earlier this year,' said Susie Rossick, Acura Brand Manager, in a press release. Acura kicked off its campaign with Marvel at the New York Auto Show on April 4th, where a militarized S.H.I.E.L.D.-Edition MDX was on display with a S.H.I.E.L.D. Agent Product Specialist, and co-starred on the red carpet at the movie's worldwide premiere on April 11.
For more on The Avenger's product placement, read the post here!
Featured Brands:
ABC,
Acura,
aussieBum,
Bose,
CNN,
Colantotte,
C-SPAN,
Dr. Pepper,
Farmers Insurance,
Harley-Davidson,
Jansport,
LG,
MAC Cosmetics,
MSNBC,
NASA,
NY1,
Oracle,
Southwest Airlines
More on this film... |
|
 |
|
| Browse by brand or film: |
|
|
|
|
The Avengers
Date: 4-6 May., 2012
Studio: Buena Vista
Weekend gross: $303 M
Featured brands:
ABC,
Acura,
aussieBum,
Bose,
CNN,
Colantotte,
C-SPAN,
Dr. Pepper,
Farmers Insurance,
Harley-Davidson,
Jansport,
LG,
MAC Cosmetics,
MSNBC,
NASA,
NY1,
Oracle,
Southwest Airlines
Comments: Acura has a multi-picture dealin place with Marvel, and for The Avengers needed to replace Tony Stark's Audi R8, cue the Acura NSX Roadster.
Did we miss something?
|
|
|
|
|
Think Like a Man
Date: 20-29 Apr., 2012
Studio: SONY / COLUMBIA
Weekend gross: $16.4 M
Featured brands:
Amstel,
Barnes & Noble,
Black Opal,
Dos Equis,
Ford,
Ford Mustang,
Ford Taurus,
Guild Guitars,
Heineken,
Herbalife,
Marriott,
Mercedes,
MINI,
Newcastle Pale Ale,
Nike,
Nokia,
Oprah Winfrey,
Porsche,
Ritz-Carlton,
Smartwater,
Sony,
Sony VAIO,
Spalding
Comments: 'One of the greatest examples of product placement in history'
Did we miss something?
|
|
|
|
|
The Hunger Games
Date: 23 Mar-15 Apr., 2012
Studio: Lionsgate
Weekend gross: $270 M
Featured brands:
321 Water
Comments: Brand Extension Games
Did we miss something?
|
|
|
|
|
21 Jump Street
Date: 16-18 Mar., 2012
Studio: Sony
Weekend gross: $35 M
Featured brands:
Chevrolet,
Chevrolet Camaro,
Desert Eagle Pistol,
Disney,
Doritos,
Evans,
Facebook,
Fila,
Ford,
Ford Mustang,
Glock,
Hyundai,
Jansport,
Lincoln,
Porsche,
Quiznos,
Red Bull,
Smartwater,
Smith & Wesson,
Sony,
Sony Ericsson,
Sony VAIO,
Springfield Armory,
Taco Bell,
Twitter,
University of California, Berkeley,
Volkswagen,
Volkswagen Beetle
Comments: As one would expect from a modern update on the 1980s TV series, there are a number of gags made at the expense of brand names.
Did we miss something?
|
|
|
|
|
The Lorax
Date: 2-11 Mar., 2012
Studio: Universal
Weekend gross: $109.8 M
Featured brands:
none
Did we miss something?
|
|
|
|
|
Act of Valor
Date: 24-26 Feb., 2012
Studio: Relativity
Weekend gross: $24.7 M
Featured brands:
Body Glove,
Canon,
Chevrolet,
Dodge,
Ford,
Graco,
Mercedes,
Miller,
Oakley,
Range Rover,
Scrabble,
Toshiba
Comments: 'Starring active duty Navy Seals' screams the tagline of the film.
Did we miss something?
|
|
|
|
|
Safe House
Date: 17-19 Feb., 2012
Studio: Universal
Weekend gross: $24 M
Featured brands:
Apple,
BlackBerry,
BMW,
CNN,
Coca-Cola,
Dell,
HTC,
Jaguar,
Mercedes,
Pétrus,
Red Bull
Comments: One more product placement victory for Apple
Did we miss something?
|
|
|
|
|
The Vow
Date: 10-12 Feb., 2012
Studio: Sony / Screen Gems
Weekend gross: $41.7 M
Featured brands:
Chicago Cubs,
Daily Herald,
Disaronno,
Dole,
Jeep,
Lacoste,
Macaroni Grill,
Mercedes,
Northwestern University,
Porsche,
Robitussen,
School of the Art Institute of Chicago,
Sony,
Sony VAIO,
Stax,
Tribune Company
Comments: How valuable is a product placement if the audience can't identify it?
Did we miss something?
|
|
|
|
|
Chronicle
Date: 3-5 Feb., 2012
Studio: 20th Century Fox
Weekend gross: $22 M
Featured brands:
Apple,
Baskin-Robbins,
BMW,
Canon,
Centrum,
Coldarin,
Jimmy John's,
Lego,
Pennzoil,
Pepsi,
Pringles,
Red Bull,
Red Vines,
Snyder's of Hanover,
Sony,
STP,
Volkswagen,
Volkswagen Beetle
Comments: Chronicle's entire 'official' web existence is a Facebook page
Did we miss something?
|
|
|
|
|
The Grey
Date: 29-27 Jan., 2012
Studio: ORF
Weekend gross: $20 M
Featured brands:
Carhartt,
Discovery Channel,
Jack Daniel's,
Sorel
Comments: Are wolves they really the man-killing beasts the film makes them out to be?
Did we miss something?
|
|
|
|
|
Underworld Awakening
Date: 20-22 Jan., 2012
Studio: Sony / Screen Gems
Weekend gross: $25.4 M
Featured brands:
Taurus Judge
Comments: In the Underworld franchise's fourth outing, this new #1 movie adds to a robust collection of film 'brands': A fake bioengineering corporation.
Did we miss something?
|
|
|
|
|
Contraband
Date: 13-15 Jan., 2012
Studio: Universal
Weekend gross: $24.5 M
Featured brands:
Apple,
BlackBerry,
Budweiser,
Dodge,
Ferrari,
Ford,
Honda,
Jack Daniel's,
Jeep,
McDonald's,
MINI,
Pepsi,
Ram Trucks,
Schlitz
Comments: An attempt to quietly smuggle a little beer advertising into the minds of audiences.
Did we miss something?
|
|
|
|
|
The Devil Inside
Date: 6-8 Jan., 2012
Studio: Paramount
Weekend gross: $34.5 M
Featured brands:
none
Comments: Exorcism remains popular enough to fuel a top film every few years
Did we miss something?
|
|
|
|
|
Mission: Impossible - Ghost Protocol
Date: 16 Dec-1 Jan., 2012
Studio: Paramount
Weekend gross: $141 M
Featured brands:
Apple,
BBC,
BMW,
Bulgari,
Burj Khalifa,
Canon,
Casio,
Coca-Cola,
Dell,
Dos Equis,
Ferrari,
LG,
Oakley,
Panasonic,
Persol,
Prada,
Rimowa,
Zippo
Comments: Mission Impossible product placement
Did we miss something?
|
|
|
| Browse by brand or film: |
|
|
Copyright © 2001-2012 brandchannel. All rights reserved.
|
|
| Privacy Policy | About Us | Contact Us | FAQ