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buy Underworld Awakening
Underworld Awakening

In the new age of product placement, it's difficult to believe a movie like Underworld: Awakening could only have one easily identifiable brand. (And a gun brand at that.)

Not that the franchise was ever a product placement extravaganza. The first two films in 2003 and 2006 had but 13 identifiable products between them: a handful of them, also gun brands.

In the Underworld franchise's fourth outing, this new #1 movie adds to a robust collection of film 'brands': A fake bioengineering corporation.

Twelve years after a 'purge' by humans of the vampires and 'Lycans,' a biotech conglomerate called Antigen conducts questionable bioengineering research to create hybrid species. Antigen is just the latest in a long line of Hollywood corporations that ignore bioethics standards to engineer all manner of world-threatening evil.

A few of the more famous:

• In the mold of Antigen is the zombie-soldier-breeding Umbrella Corporation from the Resident Evil series.

• More kid friendly, but with similarly disastrous results is InGen's work reviving dinosaur species from the Jurassic Park franchise.

Omni Consumer Products had a hit when they created the half-man half-machine public safety officer, Robocop.

• In 2005's The Island, Merrick Biotech breeds and raises human clones to be on hand for organ transplants should their real-world counterparts fall ill.

• Similarly invested in the shadow world of our healthcare future is The Union from 2010's Repo Men:

Everyone's favorite scientific cautionary tale from the Terminator franchise, Cyberdyne Systems, has inspired fan-made ads.

Back in 1973, the Soylent Corporation made Soylent Green, and we all know what that was, right?

'Building Better Worlds' was the tagline of Weyland-Yutani from the Aliens series. Ripley found out the hard way that part of that 'building' was happening inside her stomach. Weyland-Yutani is another beneficiary of some creative fan-made commercials:

Arnold Schwarzenegger has been on the receiving end of several of Hollywood's top evil bioengineering interests. After Cyberdyne Systems, Ahnold was cloned by Replacement Technologies in his less than epic 2000 film The 6th Day. In between though, Schwarzenegger fell into the twisted world of Rekall, the corporation running the memories industry in Total Recall.

Then there is the granddaddy of all unethical, fictional bioengineering brands: Tyrell Corporation. Indeed, the advanced engineering corporation with the tagline 'More Human than Human' drove the very philosophical question at the heart of the classic Blade Runner.

For more on Underworld's product placement, read the post here!

Featured Brands: Taurus Judge


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buy Underworld Awakening
Underworld Awakening
Date:
20-22 Jan., 2012
Studio: Sony / Screen Gems
Weekend gross: $25.4 M
Featured brands: Taurus Judge
Comments: In the Underworld franchise's fourth outing, this new #1 movie adds to a robust collection of film 'brands': A fake bioengineering corporation.
Did we miss something?
buy Contraband
Contraband
Date:
13-15 Jan., 2012
Studio: Universal
Weekend gross: $24.5 M
Featured brands: Apple, BlackBerry, Budweiser, Dodge, Ferrari, Ford, Honda, Jack Daniel's, Jeep, McDonald's, MINI, Pepsi, Ram Trucks, Schlitz
Comments: An attempt to quietly smuggle a little beer advertising into the minds of audiences.
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buy The Devil Inside
The Devil Inside
Date:
6-8 Jan., 2012
Studio: Paramount
Weekend gross: $34.5 M
Featured brands: none
Comments: Exorcism remains popular enough to fuel a top film every few years
Did we miss something?
buy Mission: Impossible - Ghost Protocol
Mission: Impossible - Ghost Protocol
Date:
16 Dec-1 Jan., 2012
Studio: Paramount
Weekend gross: $141 M
Featured brands: Apple, BBC, BMW, Bulgari, Burj Khalifa, Canon, Coca-Cola, Dell, Dos Equis, LG, Oakley, Panasonic, Persol, Prada, Rimowa, Zippo
Comments: Mission Impossible product placement
Did we miss something?
Browse by brand or film:
films

View by year: 2012 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001
View A-Z in: 2012 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001

 
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View by year: All | 2012 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001
View A-Z in: All | 2012 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001