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films

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brands

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buy Night at the Museum
Night at the Museum
Date:
22 Dec-11 Jan., 2007
Studio: Fox
Weekend gross: US$90.9 M
Featured brands: Apple, Complete Idiot's Guide, Ford, FOX, GMC, NASCAR, Nike, Nike Bauer, NY1, S. Pellegrino, Smith & Wesson, Toyota
Comments: Brand appearances are seamless, but The Complete Idiot’s Guide stands out, providing the night guard some much-needed insight into historical waxy and preserved figures he is protecting (also from whom he is protecting himself).
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buy The Pursuit of Happyness
The Pursuit of Happyness
Date:
15-21 Dec., 2006
Studio: Sony
Weekend gross: US$26.5 M
Featured brands: American Express, Budweiser, Campbell's, Chevrolet, Clark, Converse, Coppertone, dressbarn, Ferrari, Good & Plenty, LifeSavers, Los Angeles Lakers, MasterCard, Members Only, Mercedes, Pepsi, Rubik's Cube, San Francisco 49ers, Sesame Street, Skippy, Sony, Toyota, Utz, Visa, Volkswagen Beetle, Wonder Bread
Comments: Time-travel with Members Only and Rubik’s Cube as a single father chases the American Dream to the decade when these brands became famous.
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buy Apocalypto
Apocalypto
Date:
8-14 Dec., 2006
Studio: Buena Vista
Weekend gross: US$15.0 M
Featured brands: none
Comments: Nary a brand is seen amidst the gore and subtitles in this film set during the fall of the Mayan civilization. Marketed under Mel Gibson's name a few months after his anti-Semitic remarks during a drunk driving arrest, the film's success proves that celebrity controversy is not necessarily bad for celebrity brands.
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buy Happy Feet
Happy Feet
Date:
17 Nov-7 Dec., 2006
Studio: Warner Bros.
Weekend gross: US$96.0 M
Featured brands: C'BON Cosmetics
Comments: A Japanese cosmetics brand dances away with the lone appearance in this otherwise brand-barren film.
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buy Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan
Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan
Date:
3-16 Nov., 2006
Studio: Fox
Weekend gross: US$54.7 M
Featured brands: ABC, Apple, ASICS, Bank of America, Budweiser, Charlotte Russe, Chevrolet, Coca-Cola, Corvette, Dr. Pepper, FedEx, Fleetwood, Ford, General Motors, Hummer, Jeep, Kroger, Lay's, Mercedes, Panasonic, Playboy, Polo Ralph Lauren, Quiksilver, Verizon, Victoria's Secret, Virgin, Volkswagen, Volvo, Washington Mutual
Comments: Brands blend seamlessly in this mockumentary road trip across the US of A, a country more branded than most (Kazakhstan at the very least) and film sets. Hummer stands out as the brand praised as capable of making a driver both dangerous to unsuspecting pedestrians and irresistible to women.
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buy Saw III
Saw III
Date:
27 Oct-2 Nov., 2006
Studio: Lionsgate Films
Weekend gross: US$33.6 M
Featured brands: Panasonic, Spacelabs Healthcare
Comments: Jigsaw and his apprentice add another gore-heavy, brand-light sequel to this horror franchise.
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buy The Prestige
The Prestige
Date:
20-26 Oct., 2006
Studio: Buena Vista
Weekend gross: US$14.8 M
Featured brands: Times, The
Comments: Conjuring one brand appearance, rival magicians in late-Victorian London keep track of each other’s progress through reviews and show ads in the newspaper.
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buy The Grudge 2
The Grudge 2
Date:
13-19 Oct., 2006
Studio: Sony
Weekend gross: US$20.8 M
Featured brands: Chicago Bears, Kaepa
Comments: Although evil knows no boundaries in this sequel, product placement follows The Grudge's example and remains brand light with brief appearances in the curse's new home of Chicago.
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buy The Departed
The Departed
Date:
6-12 Oct., 2006
Studio: Warner Bros.
Weekend gross: US$26.7 M
Featured brands: adidas, Bayer, Beck's, Belstaff, bic, Boston City Hospital, Boston Red Sox, Budget, Budweiser, Buick, Campbell's, Carhartt, Caterpillar, Chevrolet, Citizens Bank, Coca-Cola, Coors, Dell, Ford, Ford Mustang, GMC, Gradall, Halls, Harpoon, Harvard University, Heineken, Heinz, LifeSavers, McIntosh, Motorola, Mountain Dew, NASA, New York Yankees, North, Red Line, Samsung, Sennheiser, Sharpie, Sprint, Sprite, Suffolk University, Sun-Maid, TAG Heuer, The Boston Phoenix, Triton, Triumph, Twizzlers, University of Massachusetts, University of Notre Dame, WB, Wonder Bread, Zagat Survey
Comments: It's a crime that Sprint didn't take advantage of its cameos onscreen. These mobs and cops carry more Sprint cell phones than they do weapons. Dell gets discovered as the police's only brand of computer.
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buy Open Season
Open Season
Date:
29 Sep-5 Oct., 2006
Studio: Sony
Weekend gross: US$23.6 M
Featured brands: none
Comments: Although a handful of sweet, but fake, brands are spotted, our hunt turns up empty in this brand-free animated movie.
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buy Jackass Number Two
Jackass Number Two
Date:
22-28 Sep., 2006
Studio: Paramount
Weekend gross: US$29.0 M
Featured brands: Adio, ALS Technologies, Apple, C1RCA, Chevrolet, Christian Dior, Converse, DC Shoes, Element, etnies, Fila, Ford, GMC, Jones Soda, Kum & Go, Lincoln, Los Angeles Dodgers, Matix, Miller, Mountain Dew, New Balance, New York Jets, Nike, Otter Watersports, Reebok, RVCA, Sneaux, Suzuki, Time, T-Mobile, University of Tennessee, Vans, Vestal
Comments: Littered with the same kind of cameos as its precursor, skateboard brands dominate the screen. ALS Technologies also returns with a “less lethal” but no less painful-to-watch cameo and Converse grounds the film with its presence on the feet of its daredevil star.
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buy Gridiron Gang
Gridiron Gang
Date:
15-21 Sep., 2006
Studio: Sony
Weekend gross: US$14.4
Featured brands: Coca-Cola, Ford, Ford Mustang, GMC, HP, igloo, Miller, Nike, PUMA, Rogers Athletic, Schutt Sports, Spalding, Under Armour
Comments: The tried-and-true formula of tough-love as the path to redemption for these teenage convicts is mixed with shots of Under Armour, Nike and Coca-Cola brands on and off the field.
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buy The Covenant
The Covenant
Date:
8-14 Sep., 2006
Studio: Sony / Screen Gems
Weekend gross: US$8.8
Featured brands: Coca-Cola, Ducati, Ford, Ford Mustang, Hummer, Sony Ericsson, TAG Heuer, Volkswagen, Volvo
Comments: No brooms for the teenage witches in this film. High-octane rides, such as Hummer, Ducati and Ford Mustang, try to bespell the audience.
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buy Invincible
Invincible
Date:
25 Aug-7 Sep., 2006
Studio: Buena Vista
Weekend gross: US$29.1
Featured brands: adidas, Bombay Sapphire, Buick, CBS, Chevrolet, Cincinnati Bengals, Dallas Cowboys, Frito Lay, Labatt, Lacoste, Lincoln, Michelob, New York Giants, Ohio State University, Pabst, Panasonic, Pepsi, Philadelphia Eagles, Pontiac, Rheingold Beer, University of California, Los Angeles, Westinghouse, Wilson, Yuengling
Comments: This film about a football fan turned Philadelphia Eagles football player follows the traditional sports sponsor playbook with athletic gear and beverage brands scoring the most attention.
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buy Snakes on a Plane
Snakes on a Plane
Date:
18-24 Aug., 2006
Studio: New Line
Weekend gross: US$13.8 M
Featured brands: Apple, Beretta, Billabong, Dell, Dr. Pepper, eBay, Ford, GMC, Kawasaki, Lincoln, Mountain Dew, O'Neill, Pepsi, Purell, Quiksilver, Red Bull, S. Pellegrino, Sony PlayStation, Sprint, Steinlager, Treo, Xanax
Comments: We’re still squirming from the unabashed product placement unleashed on the big screen here. Red Bull and Pepsi slide in to quench the thirst of an FBI witness and a planeload of terrified passengers, and a Treo Smartphone saves the day as the go-to communication device.
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buy Talladega Nights: The Ballad of Ricky Bobby
Talladega Nights: The Ballad of Ricky Bobby
Date:
4-17 Aug., 2006
Studio: Sony
Weekend gross: US$69.1 M
Featured brands: 3M, 76 Lubricants, ACDelco, Advanced Auto Parts, Applebee's, Baby Einstein, Baccarat, Bain de Soleil, Bell, Bennigan's, Big Red, BOSCH, Budweiser, Bushnell, Cadillac, Caterpillar, Checkers, Chevrolet, CitiFinancial, Coca-Cola, Commit, Coors, Country Crock, Craftsman, Dickies, Dodge, Domino's Pizza, Dynacorp, EA Sports, ESPN, FedEx, Fig Newton, Food Lions, Ford, FOX, Gillette, Goodyear, GQ, Halliburton, Hardee's, Havoline, Honda, Huffy Bicycle Company, Hummer, Jenga, Jesel, Jim Beam, Kentucky Fried Chicken, Kodak, Lowe's, Lucky Charms, M&M's, Mac Tools, mbna, McDonald's, Michelob, Miller, Mobil, Mopar, Motorola, Mountain Dew, MTV, NASCAR, NBC, NetZero, Nextel, Old Spice, Pepsi, Perrier, Playgirl, Pontiac, Powerade, PUMA, QVC, Rally's Hamburgers, RE/MAX, Shake 'N Bake, Sharpie, Sony VAIO, Sparco, SPEED Channel, Sprint, Subway, Sunoco, Taco Bell, TAG Heuer, Target, Tide, Tylenol, United Auto Workers (UAW), USG, Vanson Leathers, Visa, Waffle House, Walmart, Winnebago, Wonder Bread
Comments: NASCAR sponsors both real (Old Spice) and fake (Wonder Bread, Perrier) break out of the pack of almost 90 brandcameos in this comic comment about corporate sponsorship in the racing world.
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buy Miami Vice
Miami Vice
Date:
28 Jul-3 Aug., 2006
Studio: Universal
Weekend gross: US$25.8 M
Featured brands: Adam Aircraft, Apple, Bacardi, Barrett Firearms, Benelli, Bentley, BMW, Cadillac, Cadillac Escalade, Chevrolet, Chopard, Chrysler, Cisco, Crown Royal, Dodge, Donzi, FedEx, Ferrari, GMC Yukon, Heckler & Koch, HP, Hyatt Hotels, IWC, Jack Daniel's, Mercedes, Milano's Pizza, Motorola, NBC, Nike, Nokia, Panasonic, Pepsi, Prada, Range Rover, Sama, Shell, Skater, Sony, Sony PlayStation, Southern Comfort, Toyota, Vacheron Constantin, Xbox
Comments: Crockett and Tubbs prove their cool with a few key brand elements: Sama sunglasses, Ferrari cars, Donzi speedboats, Nokia video cell phones, and Bacardi mojitos.
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buy Pirates of the Caribbean: Dead Man's Chest
Pirates of the Caribbean: Dead Man's Chest
Date:
7-27 Jul., 2006
Studio: Buena Vista
Weekend gross: US$232.9
Featured brands: none
Comments: Like the first film, this amusement park ride-inspired sequel lacks branded booty onscreen. But off-screen, its promotional partners and licensees try to rake in the spoils.
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buy Superman Returns
Superman Returns
Date:
30 Jun-2 Jul., 2006
Studio: Warner Bros.
Weekend gross: US$52.5 M
Featured brands: Aquafina, Audi, Avaya, Belstaff, Bose, Budweiser, Doritos, Graco, Grey Goose, Montblanc, Mountain Dew, Nikon, Oakland A's, Plantronics, Samsung, Scrabble, Serengeti, Steinway & Sons, TAG Heuer, Virgin
Comments: As Superman returns from a five-year sabbatical to find himself, Metropolis is buzzing with Samsung devices. The bad guys get Belstaff jackets. Virgin Galactic premieres its aircraft.
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buy Click
Click
Date:
23-29 Jun., 2006
Studio: Sony
Weekend gross: US$40.0 M
Featured brands: 7-Eleven, Aerosmith, Armitron, Basketball City, Bed, Bath & Beyond, Best Buy, Bose, Brooklyn Brewery, Budweiser, Cadillac, Chevrolet, Coca-Cola, Converse, Cup Cakes (Hostess), Farmland Dairies, Fiji, Ford, Hubba Bubba, Huffy Bicycle Company, Kate Spade, Lay's, Led Zeppelin, McDonald's, Mister Softee, Montel Williams, New York Jets, New York Mets, New York Yankees, Red Lobster, Sharp, Sony, Speedo, Staples, T.G.I. Friday's, TAG Heuer, The Simpsons, Tic Tac, TiVo, Twinkies, Utz, Wamsutta, WB Mason, Wendy's, Yankee Doodles, Yodels
Comments: Fast forwarding through a cinematic landscape dotted with a wide cross-section of consumer brands, our attention pauses on cameos starring Bed Bath & Beyond and Hostess and Drake’s brands of snacks.
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buy Cars
Cars
Date:
9-22 Jun., 2006
Studio: Buena Vista
Weekend gross: US$93.8 M
Featured brands: Apple, BMW, Cadillac, Chevrolet, Corvette, Dodge, Ferrari, Fiat, Hudson, Hummer, Jaguar, Jeep, Lincoln, Mack, Maserati, Mercury, Peterbilt, Plymouth, Porsche, Volkswagen, Volkswagen Beetle
Comments: Car brand personalities come to life in Pixar’s animated film.
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buy The Break-Up
The Break-Up
Date:
2-8 Jun., 2006
Studio: Universal
Weekend gross: US$39.2 M
Featured brands: Apple, Aquafina, Bose, Budweiser, Cartier, Chicago Cubs, Chicago White Sox, Clorox, Club Med, EA Sports, Ford, Green Bay Packers, J&B, Jennifer Meyers Jewelry, KitchenAid, Lay's, MasterCard, Michelob, Mountain Dew, MTV, Nikon, Nokia, Panasonic, Pepsi, Perrier-Jouët, Reebok, Rockstar Games, Ruffles, Smith & Wollensky, Sony PlayStation, Staples, Starbucks, State Farm, Sunbeam, Tabasco, TiVo, Tostitos, Treasure Island Foods, University of Michigan, University of Notre Dame
Comments: Relationships may come and go, but brand loyalty is forever, or at least for 106 minutes during which the main characters show their commitment to Anheuser-Busch and PepsiCo food and beverage brands (but not necessarily to each other).
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buy X-Men: The Last Stand
X-Men: The Last Stand
Date:
26 May-1 Jun., 2006
Studio: Fox
Weekend gross: US$102.7 M
Featured brands: Belstaff, Dell, Ford, FOX, Harley-Davidson, Mercedes, Montblanc, Oakley, Panasonic, Philips, Pioneer, Scientific American, Sony PlayStation
Comments: Dell, Mercedes and Fox try to make the most of their screen-time, while Cyclops proves to be the most branded X-Man of the film. A super-powered billboard for the film’s brand partnerships, Cyclops dons Oakley sunglasses and a Belstaff jacket and rides off on a Harley-Davidson motorcycle.
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buy The Da Vinci Code
The Da Vinci Code
Date:
19-25 May., 2006
Studio: Sony
Weekend gross: US$77.1 M
Featured brands: Belstaff, BMW, BOSCH, Citroën, Cross, Ford, Gillette, Harvard University, Havoline, Heinz, Land Rover, Louvre, Mercedes, Mickey Mouse, Oxford University, Peugeot, Renault, Ritz, Rolex, Sama, Smart, Sony, Sony Ericsson, Sony VAIO, Volkswagen
Comments: Sony Studio’s placement strategy is decoded: include as many Sony brands onscreen as possible. Since Sony has yet to release a car into the global marketplace, the smart fortwo squeezes in a cameo as the getaway car that best navigates Paris’ narrow streets. Brands that appear in the book also appear in the film, much to the delight of fans and their expectations of fidelity to the source material (but not to the delight of some religious groups who protest the film’s fidelity to the original source material).
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buy Mission: Impossible III
Mission: Impossible III
Date:
5-18 May., 2006
Studio: Paramount
Weekend gross: US$72.7 M
Featured brands: 7-Eleven, Acura, Baby Ruth, Belstaff, BMW, Budweiser, Casio, Chips Ahoy, Chris Craft, Cisco, Coca-Cola, Dell, DHL, Dodge, Ford, Heckler & Koch, Heinz, Kodak, Lamborghini, Land Rover, Lay's, Lincoln Navigator, L'Oreal, Mazda, Mercedes, Miller, Motorola, Nokia, Oreo, Oxford University, PayDay, Philips, Prada, Ritz, Safariland, Sama, Sharpie, Snapple, Sprite, Star Magazine, Triumph, Volkswagen Beetle, Volvo
Comments: A heart-thumping car chase featuring a Land Rover LR3 keeps viewers on the edge of their seats. A Lamborghini never gets above parking lot speed, cruising the Vatican in all its sexiness before getting blown to pieces. DHL adapts “Accepting Impossible Missions Daily” as its tag line for being the movie’s official shipping and logistics partner.
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buy RV
RV
Date:
28 Apr-4 May., 2006
Studio: Sony
Weekend gross: US$16.4 M
Featured brands: Apple, BlackBerry, Cape Cod Potato Chips, Complete Idiot's Guide, Farmland Dairies, Forbes, Forest River, Houston Oilers, KitchenAid, Lay's, Magellan, Mercedes, NFL, Original Penguin, Pepperidge Farm, Peta, Pringles, Ruffles, Simmons Bedding Company, Sony PlayStation, Sony VAIO, TAG Heuer, The Flxible Company
Comments: The RVs are the real stars with the Forest River Georgetown RV and the vintage Flxible Clipper bus stealing the audience’s attention. BlackBerry also rolls away with a strong cameo as the must-have accessory for executives on the go.
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buy Silent Hill
Silent Hill
Date:
21-27 Apr., 2006
Studio: Sony
Weekend gross: US$20.2 M
Featured brands: BMW, Burberry, Coca-Cola, Dodge, Ford, Google, Jeep, Safari, Sony Ericsson, USPS, Volkswagen Beetle, VTech
Comments: The filmmakers weren’t silent about the main car of the movie: a silver Jeep Liberty. Other vintage brands are scattered throughout the town that was abandoned in the 70s.
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buy Scary Movie 4
Scary Movie 4
Date:
14-20 Apr., 2006
Studio: Dimension and Miramax
Weekend gross: US$40.2 M
Featured brands: Aiwa, Apple, Cadillac, Casio, Chrysler, Dodge, Duraflame, Everlast, Ford, Ford Mustang, Kikkoman, Mitsubishi, MySpace, Oprah Winfrey, Pennzoil, Playboy, Scrabble, Smart, Toshiba, Viagra, Volkswagen, Yahoo!, Yamaha
Comments: Including many of the same products that appeared in the films it spoofs, a range of brands from Everlast to Chrysler logs screen time. However, Apple, the one brand missing from all those films, shines in an appearance as an iPod-like device containing a killer playlist.
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buy Ice Age: The Meltdown
Ice Age: The Meltdown
Date:
31 Mar-13 Apr., 2006
Studio: Fox
Weekend gross: US$101.8 M
Featured brands: AccuWeather
Comments: One brand mention breaks the ice in an otherwise brand-free movie.
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buy Inside Man
Inside Man
Date:
24-30 Mar., 2006
Studio: Universal
Weekend gross: US$29.0 M
Featured brands: Amazon.com, Apple, Behr, Cartier, CBS, Chevrolet, Dell, Financial Times, Ford, FOX, GMC, H.Stern, Hammermill, Hermès, Izh, JBL, Judlau Contracting, Inc., Michelin, New York Yankees, NY1, Palm, Pepsi, Poland Spring, Porsche, Sony PlayStation, Sprint, Tiffany & Co., Volkswagen, Wrigley
Comments: Apple pulls off the most prominent appearances with its iPod and Mac products, but Dell comes close to stealing the attention by the film’s end. Appearances from local sports and television brands give the film a greater sense of authenticity and local character.
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buy V for Vendetta
V for Vendetta
Date:
17-23 Mar., 2006
Studio: Warner Bros.
Weekend gross: US$25.6 M
Featured brands: Belstaff, Colorama, Dell, Heineken, JVC, London Underground, Moët & Chandon, Pepsi, Wurlitzer
Comments: The totalitarian Great Britain of the future doesn’t allow much choice in electronic brands. Every television set in the country is JVC and all computers are Dell.
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buy Failure to Launch
Failure to Launch
Date:
10-16 Mar., 2006
Studio: Paramount
Weekend gross: US$24.4 M
Featured brands: All, Apple, Budweiser, Carhartt, Coca-Cola, Crystal Geyser, Daisy, Dell, EA Sports, Jofa, Kahlua, Laura Mercier, La-Z-Boy, Moët & Chandon, New Orleans Zephyrs, Nexed, Nike, Oakley, Omaha Royals, Original Penguin, Pepperidge Farm, Persol, Polo Ralph Lauren, Porsche, PowerBar, Reddi-Wip, Rolex, Shout, Sony, Sony PlayStation, T.G.I. Friday's, Tabasco, Tropicana, Volkswagen, Wisk, Xbox
Comments: Beverage brands reign in this romantic comedy, with appearances from Moët & Chandon, Crystal Geyser, and Coca-Cola, but Budweiser logs the most screen time as the booze of choice for every beer drinker onscreen. From video game publisher EA Sports to baseball teams the New Orleans Zephyrs and the Omaha Royals, sports brands also get some screen time.
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buy Madea's Family Reunion
Madea's Family Reunion
Date:
24 Feb-9 Mar., 2006
Studio: Lionsgate Films
Weekend gross: US$42.6 M
Featured brands: Amstel, Bang & Olufsen, Bernette, Budweiser, Carpenter, Chanel, Chevrolet, Dr. Pepper, Ford Mustang, Frito Lay, Georgia Tech, Heineken, Jaguar, Jansport, Juicy Juice, Lacoste, Land Rover, Lincoln, Mazda, Mercedes, Motorola, Nike, Orion, Pepsi, Philips, Rocawear, Spalding, Viagra, Victoria's Secret, Wonder Bread
Comments: What’s a family reunion without alcohol? Heineken is clearly this family’s choice of beer. Luxury cars are flaunted as symbols of wealth.
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buy Eight Below
Eight Below
Date:
17-23 Feb., 2006
Studio: Buena Vista
Weekend gross: US$20.2 M
Featured brands: Aladdin, Analog, Burton, Fresca, Hägglunds, Heineken, Rab, Scott, Steinlager, The North Face, Toyota, University of California, Los Angeles
Comments: Outdoor clothing and extreme weather vehicles get the star treatment, but brands owned by co-producer Disney and its longtime ally Coca-Cola also pop in.
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buy The Pink Panther
The Pink Panther
Date:
10-16 Feb., 2006
Studio: Sony
Weekend gross: US$22.2 M
Featured brands: adidas, Apple, Axe, Chanel, Citroën, Dell, Gretsch, Holiday Inn, Kodak, Lion King, McDonald's, Moët & Chandon, Montblanc, MSN, Newsweek, Nextel, Nikon, Perrier, Philips, Piaggio, Pilot, Post-It Notes, PPS Publications, Renault, Smart, Star Magazine, T.G.I. Friday's, Toyota, USA Today, Viagra, Virgin, Volkswagen, Waldorf-Astoria
Comments: Inspector Clouseau gets Smart’s ForTwo, the shortest car in movie history. Dell desktops and Perrier bottles are scattered throughout the movie. The French soccer team is clad head to cleats in adidas.
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buy When a Stranger Calls
When a Stranger Calls
Date:
3-9 Feb., 2006
Studio: Sony / Screen Gems
Weekend gross: US$21.6 M
Featured brands: adidas, Chrysler PT Cruiser, Converse, Dole, Jeep, Nextel, Nike, Porsche, Timex, Toyota, VTech
Comments: Phone brands receive the most onscreen minutes in this remake of the 1979 suspense film.
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buy Big Momma's House 2
Big Momma's House 2
Date:
27 Jan-2 Feb., 2006
Studio: Fox
Weekend gross: US$27.7 M
Featured brands: Ace Academics, Apple, Aprica, Avaya, Ben Sherman, Blue Marlin, BMW, Brillo, Burberry, Burger King, Chanel, Coca-Cola, Dairy Queen, Dell, Dodge, Ford, Gordon's Jewelers, Graco, Home Automation, Inc. (HAI), HP, Kellogg's, Kenmore, KitchenAid, LG, Logitech, Lucky Charms, Mace, Mercedes, Motorola, My Little Pony, Nextel, Oklahoma State University, Panasonic, Philips, Playboy, Polo Ralph Lauren, Popeye's, Porsche, Princeton University, PUMA, Ray-Ban, RCA, Ritz-Carlton, Rolex, Samsung, Sean John, Segway, Sharpie, Sony, Spin Magazine, Sunglass Hut, Tanqueray, Taser, Uniden, Victoria's Secret, Wisk, YMCA
Comments: Everything from state-of-the-art tech equipment to house-cleaning and baby products makes an appearance on-screen and in-script, but nothing really stands out.
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buy Underworld: Evolution
Underworld: Evolution
Date:
20-26 Jan., 2006
Studio: Sony / Screen Gems
Weekend gross: US$26.9 M
Featured brands: Belstaff, Beretta, Heckler & Koch, Land Rover, Sony, Walther
Comments: Gun brands blow away all others in this sci-fi/action sequel.
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buy Glory Road
Glory Road
Date:
13-19 Jan., 2006
Studio: Buena Vista
Weekend gross: US$13.6 M
Featured brands: adidas, Airstream, Chrysler, Coca-Cola, Converse, Dairy Queen, Esso, Harlem Globetrotters, KROD, NCAA, Pontiac, Radio Flyer, Spalding, Sports Illustrated, United Airlines, Western Union, YMCA
Comments: Sports brands score big in this 1966 underdog tale.
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buy Hostel
Hostel
Date:
6-12 Jan., 2006
Studio: Lionsgate Films
Weekend gross: US$19.6 M
Featured brands: Boston Red Sox, Canon, Coca-Cola, Gas, M&M's, Motorola, PUMA, Red Bull, Speed 8, Stihl
Comments: Slashing the competition, Hostel horrifies Narnia fans by taking the top spot with ten brand challengers.
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buy The Chronicles of Narnia: The Lion, the Witch and the Wardrobe
The Chronicles of Narnia: The Lion, the Witch and the Wardrobe
Date:
30 Dec-5 Jan., 2006
Studio: Buena Vista
Weekend gross: US$27.7 M
Featured brands: Austin, Bradley Manor, Great Western Railway
Comments: Four children lead a good old-fashioned (almost) brand-free war between Good and Evil.

After battling at the box office with King Kong for two weeks, The Chronicles of Narnia was destined to return to number one.
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films

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View A-Z in: 2014 2013 2012 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001

 
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View by year: All | 2014 2013 2012 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001
View A-Z in: All | 2014 2013 2012 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001