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buy Marley & Me
Marley & Me
Date:
26 Dec-8 Jan., 2009
Studio: Fox
Weekend gross: US$60.5 M
Featured brands: AirTran, Apple, Banana Republic, Dell, Disney, Dog Chow, Dos Equis, First Response, Graco, Honda, Huggies, IKEA, Kellogg's Corn Flakes, Lacoste, New Balance, New York Times, Perrier-Jouët, Philadelphia Eagles, Philips, Purina, South Florida Sun-Sentinel, The North Face, The Palm Beach Post, The Philadelphia Inquirer, Toyota, UPS, Whirlpool
Comments: This film follows John during his years as a columnist for the South Florida Sun-Sentinel and The Philadelphia Inquirer and owner of a lovable but mischievous Labrador. As the years pass, the Grogans trade in their Toyota Tercel for a Honda and add a Graco stroller to their collection of wheels. Purina’s star-making tie-ins, placements and cross-promotions for their Puppy Chow and Dog Chow brands steal the show.
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buy Yes Man
Yes Man
Date:
19-25 Dec., 2008
Studio: Warner Bros.
Weekend gross: US$18.3 M
Featured brands: Allegiant Air, Aquafina, Audiovox, Blockbuster, BMW, Chevrolet, Dell, Ducati, Nokia, Polaroid, Red Bull, Renaissance Hotels & Resorts, Rolling Rock, Shell, SuperShuttle, Suzuki, Tempur-Pedic, Twister, United Airlines, University of Nebraska, UPS, Volvo, Zildjian
Comments: Motivated to change his life after attending a self-help seminar at the Renaissance Hotel, loan officer Carl promises to say “yes” to every question he hears. He says “yes” to giving a homeless man rides in his BMW, clubbing until dawn fueled by copious cans of Red Bull, and riding a Ducati half-naked across Los Angeles. Dell, featured during Carl’s calmer moments in his bank, also appears numerous times.
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buy The Day the Earth Stood Still
The Day the Earth Stood Still
Date:
12-18 Dec., 2008
Studio: FOX
Weekend gross: US$36.7 M
Featured brands: Daily News, Ford, Honda, LG, McDonald's, Microsoft, NASA, New York Giants, Princeton University
Comments: In The Day the Earth Stood Still scientist Helen Benson (Jennifer Connelly) and awkward alien Klaatu (Keanu Reeves) must understand each other in order to save the human race. Their frenetic and violent journey features brandcameos by Honda, Ford, McDonalds, LG, Windows, and Citizen watch. Though the movie focuses on humanity’s ability “to change,” our brandcameo rankings remain the same for another week with Ford on top.
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buy Four Christmases
Four Christmases
Date:
28 Nov-11 Dec., 2008
Studio: Warner Bros. (New Line)
Weekend gross: US$47.8 M
Featured brands: Apple, BlackBerry, Budweiser, CBS, Doritos, e.p.t., HP, Range Rover, Rockem Sockem Robots, Saks Fifth Ave., Stanford University, Taboo (Game), Transformers, Ultimate Fighter Championship, Wesleyan University, Xbox, YouTube
Comments: Forced to break their family-free holiday tradition, Brad (Vince Vaughn) and Kate (Reese Witherspoon) visit each of their families on Christmas. Their black Range Rover clocks the most screen time transporting them to each painfully awkward family visit filled with a tense Taboo game and beat downs by two brothers who aspire to be UFC fighters.
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buy Twilight
Twilight
Date:
21-27 Nov., 2008
Studio: Summit Entertainment
Weekend gross: US$69.6 M
Featured brands: A1, Apple, Body Glove, Chevrolet, Dayton, Fila, Ford, Google, Jeep, Kawai, Lumix, MAC Cosmetics, Mercedes, Nokia, Pepsi, Ray-Ban, Smashbox Cosmetics, Sony, Speedo, Twizzlers, Volvo, Wilson, Yamaha
Comments: The star-crossed love of a vampire and his equally pale mortal love interest kept eyes glued to the screen, but the cars in this literary adaptation captured our attention. From Bella’s faded red Chevrolet pickup truck to the Cullens’ fleet of sleek vehicles, this film satisfies brandcameo fans of automobiles. Armed with her Nokia cell phone and Google search engine, Bella uncovers evidence of their secret identity as a family of vampires
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buy Quantum of Solace
Quantum of Solace
Date:
14-20 Nov., 2008
Studio: Sony / Columbia
Weekend gross: US$67.5 M
Featured brands: Alfa Romeo, Aston Martin, Daimler, Ford, Gordon's Gin, Gulfstream, Heckler & Koch, Hitachi, Land Rover, Ocean Sky, Omega, Range Rover, SIG Sauer, Sony, Sony Ericsson, Sony VAIO, Tom Ford, Virgin, Volkswagen Beetle, Walther, Y-3, Yamaha
Comments: Bond is bent on revenge and armed with gadgets out of reach of most consumers’ bank accounts. Whether dodging enemies in his Aston Martin DBS V12 while wearing bespoke suits designed by Tom Ford, Britain’s infamous spy completes his mission with style. Fans of Casino Royale will see familiar brands return to the screen including Walther PKK, Sony Ericsson and Ford.
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buy Madagascar: Escape 2 Africa
Madagascar: Escape 2 Africa
Date:
7-13 Nov., 2008
Studio: DreamWorks Animation
Weekend gross: US$63.1 M
Featured brands: Apple
Comments: Hollywood’s A-list lend their voices to Madagascar: Escape 2 Africa as Alex (Ben Stiller), Marty (Chris Rock), Melman (David Schwimmer), and Gloria (Jada Pinkett Smith) inadvertently return to their homeland of Africa and embark on an emotional safari that tests the definitions of family, friendship, and exalts the power of love to bring a hippo and giraffe together in holy matrimony.
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buy High School Musical 3: Senior Year
High School Musical 3: Senior Year
Date:
24 Oct-6 Nov., 2008
Studio: Buena Vista
Weekend gross: US$57.3 M
Featured brands: American Eagle Outfitters, Apple, Champion, Converse, Dasani, Dell, Diesel, Ford, Honda, Juilliard, Nike, OPI, Spalding, Stanford University, University of California, Berkeley, Vera Bradley, Yale University, Yamaha
Comments: East High’s seniors kick off their final year with a basketball victory from their Champion and Nike-clad Wildcats. Off the court, students express their confusion about their futures through song and dance—will friendships survive long distance relationships? Which US universities will they attend? On the way to a happy ending, Dasani keeps the students hydrated and a flashy cameo by a pink Honda convertible draws envious stares.
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buy Max Payne
Max Payne
Date:
17-23 Oct., 2008
Studio: Fox
Weekend gross: US$17.6 M
Featured brands: Apple, Bass, Budweiser, Ford, Nokia, Pepsi
Comments: Set in New York City's snowy and shadowy streets, abandoned buildings, dark alleys and icy riverbanks, Max Payne (Mark Wahlberg) seeks vengeance on those responsible for the murder of his wife and child. As Payne's pursuit leads him to a diabolical pharmaceutical company with dubious connections to the US military, brands such as Ford and Apple receive notable attention.
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buy Beverly Hills Chihuahua
Beverly Hills Chihuahua
Date:
3-16 Oct., 2008
Studio: Buena Vista
Weekend gross: US$46.8 M
Featured brands: BMW, Chanel, Chrysler, Coca-Cola, Dodge, evian, Fanta, Ford, Gucci, Harry Winston, Hermès, Hummer, Jeep, Lamborghini, Louis Vuitton, Merrell, MINI, Mitsubishi, Motorola, Quiksilver, Range Rover, Starline Tours
Comments: Following the adventures of Chloe, a pampered lap dog, audiences are subjected to a parade of luxury goods including a Louis Vuitton dog carrier and Gucci and Hermès accessories. Cans of Coca-Cola, clutched in the dog sitter’s hand, pop in for a few appearances but cannot compete with the sparkle of Chloe’s Harry Winston diamond collar.
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buy Eagle Eye
Eagle Eye
Date:
26 Sep-2 Oct., 2008
Studio: Paramount (Dreamworks)
Weekend gross: US$35.4 M
Featured brands: Capital One, Chevrolet, Circuit City, Ford, HP, Liz Claiborne, Macy's, McDonald's, Mercedes, Porsche, Ray-Ban, Sean John, Sprint, Visa
Comments: Hollywood's capitalistic machine is cranking full force this week as the number one movie, action-packed Eagle Eye, features an implausible storyline, incredulous stunts, and enough product placements to fill a box store—Circuit City, for instance—especially if using a Visa or Capital One card.
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buy Lakeview Terrace
Lakeview Terrace
Date:
19-25 Sep., 2008
Studio: Sony / Screen Gems
Weekend gross: US$15.0 M
Featured brands: adidas, Apple, Budweiser, Cadillac, Casio, Depend, Ford, GMC, Los Angeles Lakers, Miami Heat, Motorola, PUMA, Roundup, Toyota, Trane, U-Haul, University of California, Berkeley, Utne Reader, Volkswagen, Yakima
Comments: A peaceful suburban paradise in Los Angeles hides ugly clashes between a racist police officer and his new neighbors, an interracial couple. Brand appearances help paint the difference in their personalities. Officer Abel Turner drives a gas-guzzling GMC Denali to work; his neighbors attended the University of California and Berkeley, subscribe to UTNE magazine and drive a Toyota Prius.
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buy Burn After Reading
Burn After Reading
Date:
12-18 Sep., 2008
Studio: Focus Features
Weekend gross: US$22.2 M
Featured brands: 7-Eleven, 7-Up, American Express, Apple, bic, Casio, Cheerios, Everlast, Evinrude, Ford, Gatorade, Home Depot, Honda, Jamba Juice, Jose Cuervo, Joy, Lexus, Liberator, Maker's Mark, Mercedes, Motorola, New Balance, Nintendo, Panasonic, Schwinn, Seagram's, Toyota, Tropicana, VitaminWater
Comments: Brandcameos abound as another quirky and afflicted cast of Coen brothers characters become involved in a layered and absurd plot involving vices, misfortune, and the inevitable bloody ending that results in a quasi form of justice. The A-list cast in Burn After Reading play technophiles who love their Apple, Microsoft, Motorola, and Nokia products. Furthermore, gym employees Chad Feldheimer (Brad Pitt) and Linda Litzki (Frances McDormand) ensure health-driven brands New Balance, adidas, and Jamba Juice get screen time.
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buy Bangkok Dangerous
Bangkok Dangerous
Date:
5-11 Sep., 2008
Studio: Lionsgate Films
Weekend gross: US$7.8 M
Featured brands: Accuracy International, Beretta, BMW, Bushnell, Cadillac, China Eastern Airlines, Diesel, Fuji, Glock, Mercedes, Motorola, Pepsi, Sheraton, Toyota, Yamaha
Comments: Tracking an assassin on his final job in Bangkok, this remake is appropriately riddled with gun brands and a particularly long brandcameo for a Bushnell riflescope. Not to be outdone, the BMW K1200 R motorcycle is his favorite mode of transportation to chase down targets in chauffeur-driven Mercedes and avoid local police in Toyota and Yamaha vehicles.
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buy Tropic Thunder
Tropic Thunder
Date:
15 Aug-4 Sep., 2008
Studio: Paramount
Weekend gross: US$86.9 M
Featured brands: Apple, Coca-Cola, Gulfstream, HP, Inside Magazine, Lacoste, Maxim, Nokia, Sony PlayStation, Spalding, TiVo, Vanity Fair, Vibe Magazine, YouTube
Comments: Tropic Thunder storms into its third consecutive week as the number one movie in America, and with that honor retains its apex position in the our brandcameo ranking. Brands such as Tivo, Coca-Cola, Vanity Fair, Gulfstream, Lacoste, Spalding and others join hilarious fake brands Booty Sweat and Bust-a-Nut candy bar as superficial Hollywood actors get deep into comedy.
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buy The Dark Knight
The Dark Knight
Date:
18 Jul-14 Aug., 2008
Studio: Warner Bros.
Weekend gross: US$302.4 M
Featured brands: Armani, Bang & Olufsen, Belstaff, Bentley, Bovis Lend Lease, Budweiser, Canon, Chase, Dodge, Ford, Harris Bank, Jaeger-LeCoultre, Lamborghini, Magnum Products, Mercedes, MV Agusta, Nokia, Powerball, Scottrade, Volkswagen Beetle, X2Gen
Comments: Disappointing criminals who mutter that you have better chances of winning the Powerball lottery than running into Batman, The Dark Knight’s hero returns with several familiar brands. Bruce Wayne shows his allegiance to Belstaff and Lamborghini’s Murciélago line of sports cars. Nokia has gadget fans buzzing with a cameo of its touchscreen phone, which has yet to hit stores.
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buy Hellboy II: The Golden Army
Hellboy II: The Golden Army
Date:
11-17 Jul., 2008
Studio: Universal
Weekend gross: US$34.3 M
Featured brands: Ford, Iams, Regal Entertainment Group, Tecate
Comments: The supernatural world gets branded as Red and the Bureau for Paranormal Research and Defense (BPRD) save the human race from Prince Nuada and the Golden Army amid brandcameos featuring Tecate beer, Iams cat food, and Ford.
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buy Hancock
Hancock
Date:
4-10 Jul., 2008
Studio: Sony
Weekend gross: US$62.6 M
Featured brands: BMW, Cadillac, Capitol Records, Chevrolet, Christian Dior, Coca-Cola, Dasani, Datascope, Dodge, Dunkin' Donuts, Everest, FedEx, Fitovers, Ford, Greenpeace, Headline News, Jiffy Pop, Kenworth, Korean Air, Macalester College, McDonald's, Mercedes, Motorola, Nike, Polar Air Cargo, Ray-Ban, Sony, Sony VAIO, Spalding, Sprite, State Farm, Swatch, Wells Fargo, Wish-Bone, YouTube, Zagnut
Comments: Flying around Los Angeles, alcoholic superhero Hancock battles crime with a bourbon bottle clutched in one hand, beat-up Nike high top sneakers on his feet and Fitovers and Dior sunglasses on his face. Sony and Coca-Cola Company products pop up to make their presence known.
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buy WALL-E
WALL-E
Date:
27 Jun-3 Jul., 2008
Studio: Buena Vista
Weekend gross: US$63.1 M
Featured brands: Apple, NASA, Playmate, Rubik's Cube, Twinkies, Zippo
Comments: Get Smart fails to outwit WALL-E, a futuristic love story that allows little time for brandcameos, as WALL-E, a lonely robot, roams a trash heap world abandoned by an irresponsible human race. WALL-E quells his boredom by collecting relics such as a Rubik's Cube, an iPod, and Playmate cooler, from humanity's better days—until EVE arrives.
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buy Get Smart
Get Smart
Date:
20-26 Jun., 2008
Studio: Warner Bros.
Weekend gross: US$38.6 M
Featured brands: Apple, BMW, Cadillac, Chanel, Coghlan's, Dell, Disney, Ernst & Young, Ferrari, Ford, Freightliner, GMC Yukon, Land Rover, LG, Lincoln, L'Oreal, Lumber Liquidators, Magnum (gun), Mercedes, Nike, Post-It Notes, Rimowa, Sierra Mist, SIG Sauer, Sky Mall, Subway, Sunbeam (car), Verizon, Vespa, Victorinox Swiss Army, Visa, Volkswagen Beetle, Walther
Comments: US intelligence agency CONTROL battles terrorist organization KAOS in this cinematic update of the 1960s television series featuring the usual spy-film brand stars like Walther, Sig-Sauer and Magnum, and an updated array of gadgets including a flame and dart-throwing Swiss Army Knife (not available in stores).
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buy The Incredible Hulk
The Incredible Hulk
Date:
13-19 Jun., 2008
Studio: Universal
Weekend gross: US$55.4 M
Featured brands: Amstel, Apollo Theater, BlackBerry, Budweiser, Chevrolet, Coca-Cola, Dell, Ford, Harvard University, Hummer, Iron Man, Jeep, Norton, Ortobom, Panasonic, Pingo Doce, Polar, Pringles, Ray-Ban, ScanDisk, Sharp, Symantec, Volkswagen
Comments: The Incredible Hulk transforms this week's brandcameos by leaving Kung Fu Panda green with envy as Brazilian and technology brands appear on the big screen.
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buy Kung Fu Panda
Kung Fu Panda
Date:
6-12 Jun., 2008
Studio: DreamWorks
Weekend gross: US$60.2 M
Featured brands: none
Comments: Kung Fu Panda kicks in plenty of laughs with the transformation of pudgy noodle-maker into a martial arts master, but leaves us hungry for branded appearances.
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buy Sex and the City
Sex and the City
Date:
30 May-5 Jun., 2008
Studio: New Line
Weekend gross: US$57.0 M
Featured brands: adidas, American Airlines, Apple, Bag Borrow or Steal, Bang & Olufsen, BlackBerry, Bluefly, Botox, Buddakan, Burberry, Carolina Herrara, Cartier, Chanel, Christian Dior, Christian Lacroix, Christian Louboutin, Christie's, Clean & Clear, Crayola, Cuisinart, Cup Noodles, Dell, Desert Pepper Trading Co., Diane von Furstenberg, Dove, Duane Reade, e.p.t., Entertainment Weekly, Escada, Ford, Four Seasons, Garnier Fructis, Gucci, Harvard University, Heinz, Hello Kitty, Henri Bendel, Hermès, Hershey's, HSBC, IWC, Jergens, Junior's, KeyFood, Kit Kat, Lanvin, Lincoln, L'Oreal, Louis Vuitton, Lumi, M&M's, Manhattan Mini Storage, Manolo Blahnik, Marie Claire, Mercedes, Merrill Lynch, MetLife, Montegrappa, Motorola, Netflix, New York Magazine, New York Post, New York Public Library, Nike, Nivea, Oscar de la Renta, Page Six, Pantene, Piazza Sempione, Post-It Notes, Prada, Pret a Manger, Princeton University, Roger Vivier, S. Pellegrino, Salvatore Ferragamo, Scoop, Skyy, Smartwater, Sony, Sprint, Starbucks, Swarovski, Tiffany & Co., TV Guide, U-Haul, Uniden, Van Cleef & Arpels, Vera Wang, Versace, VitaminWater, Vivienne Westwood, Vogue, Wall Street Journal
Comments: Sex and the City bangs its way to the top of the box office as Carrie, Miranda, Charlotte, and Samantha surround themselves in luxury brands as they navigate love lives complicated by infidelity, misunderstanding, and changing needs.
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buy Indiana Jones and the Kingdom of the Crystal Skull
Indiana Jones and the Kingdom of the Crystal Skull
Date:
23-29 May., 2008
Studio: Paramount
Weekend gross: US$126.9 M
Featured brands: Chrysler, Clorox, Ford, Good Humor Ice Cream, Harley-Davidson, New Britain Transportation, Pabst Blue Ribbon, Pan American Airways, Spam
Comments: This much-anticipated addition to the Indiana Jones franchise features gritty but classy brands Fedora and Harley-Davidson, which represent the fast-paced but stylish characters and the endless, manic chase scenes that carry them from the deserts of Nevada to the jungles of South America.
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buy The Chronicles of Narnia: Prince Caspian
The Chronicles of Narnia: Prince Caspian
Date:
16-22 May., 2008
Studio: Buena Vista
Weekend gross: US$55.0 M
Featured brands: Daily Express
Comments: The next chapter in The Chronicles of Narnia franchise takes place in a brand-free Narnia, bookended by brief scenes in 1940s London where one newspaper brand makes its lonely brandcameo debut.
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buy Iron Man
Iron Man
Date:
2-15 May., 2008
Studio: Paramount
Weekend gross: US$149.8 M
Featured brands: Apple, Audi, Blüthner, Brown University, Bulgari, Burger King, Cadillac, Cadillac Escalade, Caesars Palace, Chevrolet, Cisco, CNBC, Dell, Dolce & Gabbana, Esquire, Forbes, Ford, Goodyear, LG, M.I.T., Maxim, MySpace, Newsweek, Nintendo, Nissan, Operation, Perrier, Persol, Ray-Ban, Rolling Stone, Rolls Royce, Saleen, Segway, Shelby, Tesla, Texaco, The Apogee Foundation, U.S. Air Force, University of California, Berkeley, Vanity Fair, Verizon, Voss, Wired
Comments: Billionaire industrialist Tony Stark loves to play with big boy toys. His collection of expensive cars was a perfect place for Audi to showcase its R8, S5, A4 and Q7 models. Though we question the gadget guru's use of dated LG phones and off-the-shelf Dell servers.
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buy Baby Mama
Baby Mama
Date:
25 Apr-1 May., 2008
Studio: Universal
Weekend gross: US$17.4 M
Featured brands: 7-Eleven, American Idol, Apple, Audi, Blimpie, Boo Boo Busters, Budweiser, Clif Bar, Coca-Cola, Deer Park, Doctors Without Borders, Dogswell, Dr. Pepper, Exxon, Forbes, Infiniti, Jamba Juice, Marriott, Maytag, Mazda, Motorola, Pam, Penn State University, Perrier, Persol, Philadelphia Eagles, Pringles, Red Bull, Red Vines, Rolling Rock, S. Pellegrino, Sega, Sharp, Silk, Sony, Sprint, Suzuki, Tastykake, Terra Chips, USA Today, White Castle, Yamaha
Comments: Laboring to highlight the extremes of the food and beverage market and the divergent tastes of its lead characters, this comedy features several cameos of Dr. Pepper and Tastykakes, as well as Clif Bars and Terra Chips. Babyproofing service Boo Boo Busters also sneaks a bite of screen time.
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buy The Forbidden Kingdom
The Forbidden Kingdom
Date:
18-24 Apr., 2008
Studio: Lionsgate Films
Weekend gross: US$21.4 M
Featured brands: American Express, Boston Bruins, Boston Red Sox, Enyce, MasterCard, Tennessee Titans, Xbox
Comments: This kung-fu movie offers sports brands no Boston boy should be without—posters of the Bruins and Red Sox—as well as a Tennessee Titans jersey and an Enyce graphic t-shirt worn by school bullies.
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buy Prom Night
Prom Night
Date:
11-17 Apr., 2008
Studio: Sony / Screen Gem
Weekend gross: US$20.8 M
Featured brands: Brown University, Ford, GMC, Jones Soda, Klonopin, Life & Style Weekly, Midol, Samsung
Comments: Light on gore and brands, this horror film crowns brands ranging from Klonopin to Jones Soda with brief appearances.
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buy 21
21
Date:
3 Apr-29 Mar., 2008
Studio: Sony
Weekend gross: US$36.4 M
Featured brands: Bally's Hotel and Casino, Beefeater Gin, Bombay Sapphire, Budweiser, Caesars Palace, Casino Royale and Hotel, Cathay Corner, Chrysler, Circus Circus Casino, Dunkin' Donuts, Everlast, Freitag, GMC, Grey Poupon, Gucci, Hard Rock Cafe, Harvard University, Jansport, Lincoln, Louis Vuitton, M.I.T., Mandalay Bay Casino, MGM Grand, Mirage Casino, Monte Carlo Casino, Palms Hotel and Casino, Pepsi, Planet Hollywood, Pony, Red Rock Casino, Reebok, Republic, Rio All Suite Hotel and Casino, Samuel Adams, Sony PlayStation, Sunplus Technology, The Boston Language Institute, The Riviera Hotel and Casino, Treasure Island Casino, Twinkies, VitaminWater, Volkswagen
Comments: Ben Campbell is our big player, leading the double life of humble student from Boston and hotshot big spender (and winner) in Las Vegas. His dichotomy is also expressed in the brands appearing the film. We're dealt an array of Boston local brands with Average Joe attire and high-rolling Vegas casinos with luxury brands.
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buy Horton Hears a Who!
Horton Hears a Who!
Date:
14-27 Mar., 2008
Studio: Fox
Weekend gross: US$69.6 M
Featured brands: none
Comments: This feature film adaptation of Dr. Seuss’ classic children’s book who-ified real brands and products. Whospace.com, Whofoods, whoPhone all appear in the town of Whoville.
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buy 10,000 B.C.
10,000 B.C.
Date:
7-13 Mar., 2008
Studio: Warner Bros.
Weekend gross: US$35.9 M
Featured brands: none
Comments: The 'B.C.' here might as well stand for Before Commercialism. Another number one movie with zero brands.
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buy Semi-Pro
Semi-Pro
Date:
29 Feb-6 Mar., 2008
Studio: New Line
Weekend gross: US$15.1 M
Featured brands: adidas, Budweiser, Busch, Cadillac, Converse, Denver Nuggets, Hitachi, Indiana Pacers, NBA, New Jersey Nets, Penthouse, PUMA, San Antonio Spurs, Shasta, Sports Illustrated
Comments: Recreating the 1976 season of the American Basketball Association, filmmakers used period-appropriate PUMA, adidas and Converse shoes for its players and scored extra points for Sports Illustrated and Anheuser-Busch with comic extensions of their cross-promotional relationships.
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buy Vantage Point
Vantage Point
Date:
22-28 Feb., 2008
Studio: Sony
Weekend gross: US$22.9 M
Featured brands: Chevrolet, Dasani, Mercedes, Perrier, Peugeot, Sony, Sony Ericsson, Sony VAIO, Volkswagen Beetle
Comments: Eight points of view merge to reveal one truth: Sony products can play multiple roles in the same film. Sony appears as a television in the newsroom, as VAIO laptops in various scenes, an Ericsson cell phone, and a handheld video camera. Chevrolet co-stars with the Astra featured in a high-speed car chase.
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buy Jumper
Jumper
Date:
15-21 Feb., 2008
Studio: Fox
Weekend gross: US$27.3 M
Featured brands: Alitalia, Apple, Aquafina, Armani, Budweiser, Carhartt, Delta, DODA, Dodge Magnum, Emigrant Savings Bank, Epson, Ford, Houlihan's, Jeep, Marvel, McDonald's, Mercedes, Meridian, MetLife, NBA, Nokia, NY1, Oprah Winfrey, Quiksilver, Samsung, Sierra Mist, Tanqueray, The North Face, University of Michigan, USA Today, Verbatim, Visa
Comments: Although he saves a considerable amount of money in travel expenses, David uses his teleportation skills to finance his expensive lifestyle and apartment full of pricy Apple equipment and a Meridian sound system by making regular “withdrawals” from banks.
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buy Fools' Gold
Fools' Gold
Date:
8-14 Feb., 2008
Studio: Warner Bros.
Weekend gross: US$21.6 M
Featured brands: Apple, Arby's, Budweiser, Bushnell, Chris Craft, Dive Rite, Eve's Addiction, Frito Lay, Howard Johnson, Kalik, Mapquest, Mares, National Enquirer, OK! Magazine, Piaggio, Rip Curl, Sony PlayStation, Tabasco, T-Mobile
Comments: Others may have been distracted by 90 minutes of glistening, wet bodies, but we were able to hunt down Mares scuba diving gear, Dive Rite, Chris Craft, and Rip Curl in a few scenes. No bar scene was complete without a few bottles of Bud and Tabasco. And Gemma sports a bling-ed out T-Mobile Sidekick dubbed as her 'life line.' Sony's PlayStation makes a vocal cameo as the training grounds for piloting a plane. And a 16th-century family crest is compared to the Arby's logo.
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buy Hannah Montana/Miley Cyrus: Best of Both Worlds Concert Tour
Hannah Montana/Miley Cyrus: Best of Both Worlds Concert Tour
Date:
1-7 Feb., 2008
Studio: Buena Vista
Weekend gross: US$31.1 M
Featured brands: adidas, Aéropostale, Alesis, Apple, Baldwin, BMW, Coca-Cola, Converse, Nike, Range Rover, Sabian, Yamaha
Comments: While Disney’s carefully nurtured Hannah Montana brand with its line of singing dolls, CDs and DVDs receives the most camera time, Converse and a variety of musical instruments brands manage to sneak on screen.
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buy Meet the Spartans
Meet the Spartans
Date:
25-31 Jan., 2008
Studio: Fox
Weekend gross: US$18.5 M
Featured brands: American Idol, Apple, Barbie, Black & Decker, Boost Mobile, Botox, Cadillac Escalade, Chanel, Chevrolet, Coca-Cola, Dentyne, Dummies, Gatorade, Grey Goose, Hooters, JDate, Krispy Kreme, MySpace, Neutrogena, Nintendo, Palms Hotel and Casino, Pedigree, Red Bull, Subway, UPS, YouTube
Comments: In this 300 spoof, a Subway sandwich mysteriously appears on a mountain. Apple laptops are a research tool. The Persian elixir is a mixture of Grey Goose and Red Bull. And there’s nothing like a handy DustBuster to defeat a sandmonster.
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buy Cloverfield
Cloverfield
Date:
18-24 Jan., 2008
Studio: Paramount
Weekend gross: US$40.0 M
Featured brands: Aquafina, Belvedere, Budweiser, Campari, CNN, Ford, Frito Lay, Jolly Rancher, Lacoste, Mercedes, Mountain Dew, Nationwide, Nike, Nokia, NY1, Panasonic, Philips, Sephora
Comments: When we were not fighting off vertigo from this cinéma vérité-style monster movie, we focused on appearances by beverage brands both real and fictional, and star-making appearances by Nokia all over New York.
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buy The Bucket List
The Bucket List
Date:
11-17 Jan., 2008
Studio: Warner Bros.
Weekend gross: US$19.4 M
Featured brands: Apple, Bell, Cadillac, Chock Full O’Nuts, Chrysler, Cisco, Ford, Ford Mustang, Hill-Rom, HP, Lacoste, Listerine, Los Angeles Dodgers, Mercedes, Motorola, Pepsi, Philips, Pontiac, Pyrotect, Rolls Royce, San Francisco Giants, Sharp, The North Face, The Riviera Hotel and Casino, Timberland, Toyota, United States Parachute Association
Comments: Two terminally ill men cross off items on their list of things to do before they kick the bucket. But we learn it’s not a bucket at all. It’s a coffee can. And it’s branded Chock Full o’ Nuts.
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buy National Treasure: Book of Secrets
National Treasure: Book of Secrets
Date:
21 Dec-10 Jan., 2008
Studio: Buena Vista
Weekend gross: US$100.5 M
Featured brands: Apple, Aquafina, BlackBerry, Borders, Cadillac, Cisco, Converse, Ferrari, Ford, Fuller's London Pride, HP, Land Rover, Mayflower, Mercedes, Motorola, MSN, Red Bull, Rolex, Seattle's Best Coffee, Tracker Boats, Volvo, ZTV
Comments: Although this sequel highlights how Apple, HP, ZTV, and Motorola technologies (and low-tech, but useful bottles of Aquafina) are crucial tools in modern-day treasure hunts, Mercedes plays the splashiest brand role as the infallible getaway car for dodging rival hunters and government authorities.
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